The Strategic Marketing and Sales Group is a world leading academic team. Read more Read less
The Group run a highly regarded MSc programme, executive short courses and customised executive programmes in Strategic Marketing and Strategic Sales/Key Account Management. In addition, the group run the Key Account Management Best Practice Club and the Customer Management Forum.
Our MSc in Strategic Marketing, accredited by the Market Research Society and the Chartered Institute of Marketing, was begun in 2003. This premier one-year programme now has more than 700 alumni working in 52 countries, holding a variety of positions in global and national blue chip organisations such as Samsung, Unilever, PWC Stuttgart, Mars, and Coca Cola. Starting with 23 students in its first year, we now have an annual intake of around 50 students from more than 15 countries. This has evolved over the years to accommodate significant changes in organisational (mal) practice.