Contact Dr Annmarie Hanlon


Annmarie is an academic and practitioner in digital marketing strategy and the application of social media for business.

Originally a graduate in French and Linguistics from University of London, Annmarie gained a Master’s in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best results worldwide. She subsequently gained a distinction for the Chartered Institute of Marketing’s E-Marketing Award and her PhD investigated social media marketing within organisations and she was awarded the Mais Scholarship.

As Course Leader for Social Media Management on the International Executive MBA programme at the University of St Gallen, she planned, designed and delivered this intensive elective course.

She has run her own consultancy for over twenty years and is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. Annmarie has presented keynotes talks for the Institute of Directors, Chartered Management Institute and has delivered guest lectures on digital and social media marketing at universities in the UK, Ireland and the USA. 

Research opportunities

My research interests include:

·         The business and strategic application of digital and social media marketing; and

·         Digital transformation within organisations.

Current activities

Annmarie is module leader for Digital and Social Media Marketing at Cranfield School of Management on the MSc Strategic Marketing. She also teaches Communicating with Customers on MBA and EMBA programmes.


She is a thesis supervisor on the MSc programme and co-supervises a DBA candidate.


Since 2016 Annmarie has worked with Ulster University and is currently the External Examiner for the BSc Customer Contact Management. 


Over the last twenty years Annmarie has worked on marketing consultancy projects in the UK, Europe, Hong Kong and the United States, in sectors including construction, legal and tax services, software, financial services, pharmaceuticals, communications, health, leisure, media and IT.  


Annmarie is the past Senior Examiner for Digital Strategy for the Chartered Institute of Marketing, where she contributed to the initial module development, module specification and learning outcomes. She was also responsible for assignment creation and managing a team of external examiners.


In addition to practical consultancy, Annmarie has delivered executive training in Digital Strategy and social media.


Conference Papers

  • Hanlon A. & Jones K. and Lawson A. (2019) A Social Media Affordances Maturity Scale for Organisations (forthcoming). In: BAM 2019: Building and Sustaining High Performance Organisations in Uncertain Times: Challenges and Opportunities, Birmingham, 3-5 September 2019.
  • Hanlon A & Foster C (2018) Technology mediated online service interactions in travel companies: Select software sensibly. In: THE INC (Tourism Hospitality & Events International Conference), Buxton, 26-28 June 2018.
  • Hanlon A, Longbottom D & Lawson A (2016) The radical marketing manifesto. Say sorry and adopt software. In: Academy of Marketing Conference 2016, Newcastle, 4-7 July 2016.
  • Hanlon A, Longbottom D & Lawson A (2015) A framework for social media network selection to add value to business to consumer companies. In: Academy of Marketing Conference, Limerick, 7-9 July 2015.