Contact Dr Tamira King
- Tel: +44 (0) 1234 750111
- Email: tamira.king@cranfield.ac.uk
Background
Tamira has been at Cranfield ten years and she teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni Channel Management. She has a Postgraduate Teaching Certificate and is a Fellow of the Academy of Higher Education. Tamira is experienced in teaching undergraduate and postgraduate modules and post-experience students. Tamira has course management experience and has previously run the MSc in Marketing and MSc Retail Management programmes at Cranfield.
She began her career at The University of the Arts in London in the Retailing School and then Brunel University Business School, where she was a Marketing Lecturer, Course Director MSc Marketing, Director of Postgraduate Admissions and Senior Tutor. She was Visiting Lecturer at the Grenoble Grande Ecole de Management, France. Tamira was the winner of the Vice Chancellors Award for Teaching Excellence at Brunel for innovative research-led teaching.
Tamira has also been a Keynote Speaker and Panel Discussion Member and Panel Chair at several industry conferences in London.
Current activities
Tamira's research aims to improve the management the management of retail returns and customer service and build our understanding of consumer behaviour. Her publications are in consumer behaviour and she specialises in 'deshopping', a form of fraudulent returns behaviour. She has published a blog for the 'Harvard Business Review' on the topic. She has academic and professional publications and has edited a special issue of International Journal of Retail and Distribution Management and she has been a co-convenor of the EAERCD conference. Tamira has examined several PhD and DBAs on consumer behaviour, retailing and banking topics.
Tamira has had large media coverage on her research for, example interviews for 'Tonight' with Trevor McDonald and LBC. The interest and developments in consumer behaviour has drawn large and small retailers and retail representatives to be involved in her research.
Clients
- Harrods Ltd
- Deloitte
Publications
Articles In Journals
- Dennis C, Brakus JJ, Ferrer GG, McIntyre C, Alamanos E, .... (2018). A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing, 26(4)
- Dilmperi A, King T & Dennis C. (2017). Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels. Psychology & Marketing, 34(4)
- Dilmperi A, King T & Dennis C. (2011). Pirates of the web: The curse of illegal downloading. Journal of Retailing and Consumer Services, 18(2)
- King T, Dennis C & Wright LT. (2008). Myopia, customer returns and the theory of planned behaviour. Journal of Marketing Management, 24(1-2)
- Dennis C, Jayawardhena C, Tiu Wright L & King T. (2007). A commentary on social and experiential (e‐)retailing and (e‐)shopping deserts. International Journal of Retail & Distribution Management, 35(6)
- King T, Dennis C & McHendry J. (2007). The management of deshopping and its effects on service. International Journal of Retail & Distribution Management, 35(9)
- King T & Dennis C. (2006). Unethical consumers. Qualitative Market Research: An International Journal, 9(3)
- King T & Dennis C. (2003). Interviews of deshopping behaviour: an analysis of theory of planned behaviour. International Journal of Retail & Distribution Management, 31(3)
- Dennis C, Brakus JJ, Ferrer GG, McIntyre C, Alamanos E, .... A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?. Journal of International Marketing
Conference Papers
- Kent A, Foster C & King T. (2018). Re-Thinking Retail: a Balance of Evolution and Innovation
- Dennis C, King T, Mitchell R, Ells H, Dutton C, .... (2013). Retailing and shopping at The London 2012 Olympic and Paralympic
- Dilmperi A, King T & Dennis C. (2013). A theoretical model for testing music piracy in a multi-channel environment
- Dimitriu R & King T. (2012). Retail Outlet on Brand Extension Evaluation
- King T & Dimitriu RM. (2012). The influence of the retail outlet on brand extension evaluation
- Dilmperi A & King T. (2012). A theoretical model for testing music piracy in a multi-channel environment
- Dennis CE, McIntyre C, Brakus J, Garcia G & King T. (2012). Development of a Cross-Market Scale for Gender Shopping Style
- Dilmperi A & King T. (2012). Consumers' Music Piracy in a Multi-channel Environment
- King T, Janjuha-Jivraj J & Chen W. (2012). Independent retail store survival: service quality and its key to success
- King T, Janjuha-Jivraj S, Chen W & Bourlakis M. (2012). Independent retail store survival: to investigate the perception of small family retailers customer relationship management
- King T, Balmer J, Dennis C, Wright LT & Józsa L. (2012). Irrational Marketing Management, Faux Customers and Product Return Policies in the British Independent Retail Sector
- King T, Dennis C & Chopra S. (2011). The Management of De-shopping: Will restricting returns policies restrict customer service offerings?
- King T & Janjuha-Jivraj J. (2011). Independent Retail Store Survival: The Perception of Small Business Retail Service Quality and Its Key to Success
- Al-Ghamdi A, Dennis C & King T. (2011). Customers' perception of and loyalty towards internet banking: the case of the Kingdom of Saudi Arabia and the United Kingdom
- Al-Ghamdi A, Dennis C & King T. (2011). Gender perceptions towards internet banking loyalty: empirical evidence
- Dilmperi A, King T & Dennis C. (2010). The Determinants of Music Consumption: Physical vs. Digital
- Dilmperi A, King T & Dennis C. (2010). The Determinants of Music Consumption: Physical vs Digital
- King T & Chopra S. (2009). Deshopping: the retail perspective, the mismanagement and prevention of deshopping in relation to planned behaviour
- King T & Dennis C. (2009). Development of a Cross-Market Scale for Femininity and Masculinity Expressed in Shopping Styles
Books
- Dennis C, Brakus JJ, Garcia G, McIntyre C, King T, .... (2016). Evolutionary Origins of Female and Male Shopping Styles In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing.
- Dennis C, King T, Mitchell R, Ells H, Dutton C, .... (2014). Shopping at the London Games In Handbook of the London 2012 Olympic and Paralympic Games. Volume 2: Celebrating the Games. Routledge.
