Contact Dr Tamira King

Background

Tamira has been at Cranfield seven years and she teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni Channel Management.  She has a Postgraduate Teaching Certificate and is a Fellow of the Academy of Higher Education.  Tamira is experienced in teaching undergraduate and postgraduate modules and post-experience students. Tamira has course management experience and has previously run the MSc in Marketing and MSc Retail Management programmes at Cranfield. 

She began her career at The University of the Arts in London in the Retailing School and then Brunel University Business School, where she was a Marketing Lecturer, Course Director MSc Marketing, Director of Postgraduate Admissions and Senior Tutor. She was Visiting Lecturer at the Grenoble Grande Ecole de Management, France. Tamira was the winner of the Vice Chancellors Award for Teaching Excellence at Brunel for innovative research-led teaching.

Tamira has also been a Keynote Speaker and Panel Discussion Member and Panel Chair at several industry conferences in London.


Current activities

Tamira's research aims to improve the management the management of retail returns and customer service and build our understanding of consumer behaviour.  Her publications are in consumer behaviour and she specialises in 'deshopping', a form of fraudulent returns behaviour. She has published a blog for the 'Harvard Business Review' on the topic.  She has academic and professional publications and has edited a special issue of International Journal of Retail and Distribution Management and she has been a co-convenor of the EAERCD conference. Tamira has examined several PhD and DBAs on consumer behaviour, retailing and banking topics.

Tamira has had large media coverage on her research for, example interviews for 'Tonight' with Trevor McDonald and LBC. The interest and developments in consumer behaviour has drawn large and small retailers and retail representatives to be involved in her research.


Clients

She has trained retailers, such as Harrods, and has also developed tutor and learner materials for retailers in accordance with government policy with the Learning and Skills Council and Deloitte.

Publications

Articles In Journals

Conference Papers

  • Kent A, Foster C & King T (2018) Re-Thinking Retail: a Balance of Evolution and Innovation. In: British Academy of Management, Bristol, 4-6 September 2018.
  • Dilmperi A, King T & Dennis C (2013) A theoretical model for testing music piracy in a multi-channel environment. In: British Academy of Management Annual Conference, 2013, Liverpool, 10-12 September 2013.
  • Dennis C, King T, Mitchell R, Ells H, Dutton C & Pielichaty H (2013) Retailing and shopping at The London 2012 Olympic and Paralympic. In: British Academy of Management Annual Conference, 2013, Liverpool, 10-12 September 2013.
  • Dimitriu R & King T (2012) Retail Outlet on Brand Extension Evaluation. In: Colloquium of European Retailing Research, Paris, 3 May 2012.
  • King T, Balmer J, Dennis C, Wright LT & Józsa L (2012) Irrational Marketing Management, Faux Customers and Product Return Policies in the British Independent Retail Sector. In: ANZMAC/KSMS Joint Symposium at the Global Marketing Conference, Seoul, 19 July 2012.
  • Dennis CE, McIntyre C, Brakus J, Garcia G & King T (2012) Development of a Cross-Market Scale for Gender Shopping Style. In: British Academy of Management Annual Conference 2012, Cardiff, 11 September 2012.
  • King T & Dimitriu RM (2012) The influence of the retail outlet on brand extension evaluation. In: European Marketing Academy 41st Annual Conference, Lisbon, 22 May 2012.
  • Dilmperi A & King T (2012) Consumers' Music Piracy in a Multi-channel Environment. In: Academy of Marketing Conference 2012, Southampton, 2 July 2012.
  • King T, Janjuha-Jivraj J & Chen W (2012) Independent retail store survival: service quality and its key to success. In: Colloquium of European Retailing Research, Paris, 3-4 May 2012.
  • King T, Janjuha-Jivraj S, Chen W & Bourlakis M (2012) Independent retail store survival: to investigate the perception of small family retailers customer relationship management. In: British Academy of Management Annual Conference, 2012, Cardiff, 11-13 September 2012.
  • Dilmperi A & King T (2012) A theoretical model for testing music piracy in a multi-channel environment. In: BAM 2012, Cardiff, 11-13 September 2012.
  • King T, Dennis C & Chopra S (2011) The Management of De-shopping: Will restricting returns policies restrict customer service offerings?. In: 18th International Conference on Recent Advances in Retailing and Services Science 2011, San Diego, 15 July 2011.
  • Al-Ghamdi A, Dennis C & King T (2011) Gender perceptions towards internet banking loyalty: empirical evidence. In: Academy of Marketing Conference 2011, Liverpool, 5 July 2011.
  • Al-Ghamdi A, Dennis C & King T (2011) Customers' perception of and loyalty towards internet banking: the case of the Kingdom of Saudi Arabia and the United Kingdom. In: British Academy of Management Annual Conference 2011, Birmingham, 13 September 2011.
  • King T & Janjuha-Jivraj J (2011) Independent Retail Store Survival: The Perception of Small Business Retail Service Quality and Its Key to Success. In: British Academy of Management Annual Conference 2011, Birmingham, 13 September 2011.
  • Dilmperi A, King T & Dennis C (2010) The Determinants of Music Consumption: Physical vs Digital. In: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, 2 July 2010.
  • Dilmperi A, King T & Dennis C (2010) The Determinants of Music Consumption: Physical vs. Digital. In: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, 2 July 2010.
  • King T & Dennis C (2009) Development of a Cross-Market Scale for Femininity and Masculinity Expressed in Shopping Styles. In: 12th International Conference on Retailing and Commercial Distribution Teaching and Research Issues, Guildford, 15 July 2009.
  • King T & Chopra S (2009) Deshopping: the retail perspective, the mismanagement and prevention of deshopping in relation to planned behaviour. In: British Academy of Management Conference 2009, University of Brighton, 15-17 September 2009.
  • Dilmperi A, King T & Dennis C An extended theory of planned behaviour for music acquisition from legal and illegal channels: conceptualisation and scale. In: British Academy of Management Annual Conference, 2013, Liverpool, 10-12 September 2013.
  • Dimitriu R & King T Does the Retail Outlet Impact Brand Extension Evaluation? An Experimental Study. In: Academy of Marketing Conference 2012, Southampton, 2 July 2012.

Books

  • Dennis C, King T, Mitchell R, Ells H, Dutton C & Pielichaty H (2014) Shopping at the London Games. In: Handbook of the London 2012 Olympic and Paralympic Games. Volume 2: Celebrating the Games, London: Routledge, p. 123-140.