Contact Dr Tamira King


Tamira has been at Cranfield ten years and she teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni Channel Management. She has a Postgraduate Teaching Certificate and is a Fellow of the Academy of Higher Education. Tamira is experienced in teaching undergraduate and postgraduate modules and post-experience students. Tamira has course management experience and has previously run the MSc in Marketing and MSc Retail Management programmes at Cranfield.

She began her career at The University of the Arts in London in the Retailing School and then Brunel University Business School, where she was a Marketing Lecturer, Course Director MSc Marketing, Director of Postgraduate Admissions and Senior Tutor. She was Visiting Lecturer at the Grenoble Grande Ecole de Management, France. Tamira was the winner of the Vice Chancellors Award for Teaching Excellence at Brunel for innovative research-led teaching.

Tamira has also been a Keynote Speaker and Panel Discussion Member and Panel Chair at several industry conferences in London.

Current activities

Tamira's research aims to improve the management the management of retail returns and customer service and build our understanding of consumer behaviour. Her publications are in consumer behaviour and she specialises in 'deshopping', a form of fraudulent returns behaviour. She has published a blog for the 'Harvard Business Review' on the topic. She has academic and professional publications and has edited a special issue of International Journal of Retail and Distribution Management and she has been a co-convenor of the EAERCD conference. Tamira has examined several PhD and DBAs on consumer behaviour, retailing and banking topics.

Tamira has had large media coverage on her research for, example interviews for 'Tonight' with Trevor McDonald and LBC. The interest and developments in consumer behaviour has drawn large and small retailers and retail representatives to be involved in her research.


  • Harrods Ltd
  • Deloitte


Articles In Journals

Conference Papers