22 Mar 2023
Within a business context where corporate social responsibility issues have become increasingly important, greenwashing or the practice of appearing to be environmentally friendly, is a fabrication intending to make an organisation appear to be adopting the green agenda. We’ve seen many examples, such as VW’s deception with carbon emissions, yet VW has significantly increased sales of its electric vehicles. How does this occur and why do some firms (and individuals) succeed in these deceptive practices where others fails?