Contact John Viner-Smith


John Viner-Smith is an experienced commercial leader who specialises in helping companies to improve their commercial outcomes, through transforming sales and procurement negotiation process, strategy and tactics.

John has a wealth of experience and a track record of leading projects with leading organisations in the consumer goods, financial services, energy, retail and professional services industries such as KPMG, BP and JPMorgan to increase value through commercial excellence on a global basis. Having held leadership roles in procurement and sales functions, John is able to bring both perspectives to bear on meeting his client's challenges and practical solutions that reflect his broad experiences.

John is one of the co-founders and partners in Amplius Partners, a UK based commercial effectiveness consultancy working with clients in the US, EMEA and Asia to help them drive and sustain profitable growth.

Specialist focus areas:

Commercial Negotiation

Contract Negotiation

Procurement and Sales Effectiveness

John holds a masters degree in International Procurement from KEDGE Business School (Bordeaux).