Contact Professor Vasilis Theoharakis
- Tel: +44 (0) 1234 758086
- Email: V.Theoharakis@cranfield.ac.uk
- ORCID
Background
Dr Vasilis Theoharakis holds a BEng (Honours) from the State University of New York at Stony Brook, an MSc in Electrical Engineering and an MBA (with Distinction) from New York University, and a PhD in Marketing and Strategic Management from the University of Warwick. He has taught at the European School of Management and Technology (ESMT) in Berlin, City University, Cass Business School in London, University of Sheffield, University of California - Berkeley, ALBA, Aston University, University of Cyprus and Golden Gate University.
Research opportunities
Vasilis' academic research focuses on strategic marketing, new product development and entrepreneurship. He has published in leading academic marketing and innovation journals such as International Journal of Research in Marketing, Research Policy, Journal of Product Innovation Management, Marketing Letters, Journal of Business Research, Industrial Marketing Management, International Marketing Review and Computers in Human Behavior. He has been among the most downloaded authors worldwide on the Social Science Research Network (SSRN).
Current activities
Dr Vasilis Theoharakis is a Professor of Strategic Marketing at Cranfield School of Management. He is a partner and member of the management team of the PJ Tech Catalyst fund, a venture capital fund that invests in seed stage technology start-up companies. He led the creation of the advisory board at Innoetics, a global innovator in text to speech software, which managed the successful acquisition of the company by Samsung. Among other ventures, he co-founded and was chairman of a successful nanotechnology company that he grew to reach exports in 25 countries. Vasilis has spent several years in Silicon Valley at senior level marketing and business development positions with high-tech start-ups and companies such as 3Com. He started his career as a research engineer at IBM's prestigious T.J. Watson Research Center where he won the Research Division's Award.
Clients
Vasilis has extensive experience consulting national and international firms and is actively involved in executive education and has taught on executive programmes for companies such as:
Shell
Vodafone
Glaxo SmithKline
Philip Morris
Novo Nordisk
Bank of Piraeus
Eurobank
Publications
Articles In Journals
- Esch DT, Mylonopoulos N & Theoharakis V. (2025). Evaluating mobile-based data collection for crowdsourcing behavioral research. Behavior Research Methods, 57(4)
- Theoharakis V, Zheng Y & Zhang L. (2024). Dynamic strategic marketing planning: the paradox of concurrently reconfiguring and implementing strategic marketing planning. Journal of Business Research, 174
- Theoharakis V, Wapshott R & Cham L. (2024). Work engagement and the impact of a social identity crafting approach to leadership: a case from Africa’s air transport industry. Personnel Review, 53(7)
- Mylonopoulos N & Theoharakis V. (2023). Passion for an activity and its role on affect: does personality and the type of activity matter?. Frontiers in Psychology, 13
- Batsakis G, Theoharakis V, Li C & Konara P. (2023). Internationalization and digitalization: their differing role on grocer and non-grocer retailer performance. Journal of Retailing, 99(3)
- Papadopoulou T, Theoharakis V, Jones MV & Bhaumik SK. (2022). Analysing the macrostructure of spoken strategic communication: an application of argumentation analysis on high-technology newly-public firms’ earnings conference calls. British Journal of Management, 35(1)
- Batsakis G, Konara P & Theoharakis V. (2022). Digital sales channels and the relationship between product and international diversification: Evidence from going digital retail MNEs. Global Strategy Journal, 13(4)
- Mylonopoulos N & heoharakis V. (2021). Are you keeping your Facebook passions and habit under control? A dual systems perspective on Facebook addiction-like symptoms. International Journal of Electronic Commerce, 25(2)
- Batsakis G & Theoharakis V. (2021). Achieving the paradox of concurrent internationalization speed: Internationalizing rapidly in both breadth and depth. Management International Review, 61(4)
- Theoharakis V, Voliotis S & Pollack JM. (2020). Going down the slippery slope of legitimacy lies in early‑stage ventures: the role of moral disengagement. Journal of Business Ethics, 172(4)
- Mylonopoulos N & Theoharakis V. (2019). Motivations and passions in m-Facebook use. Computers in Human Behavior, 104
- Theoharakis V, Angelis Y & Batsakis G. (2019). Architectural marketing capabilities of exporting ventures. International Marketing Review, 36(6)
- Bıçakcıoğlu N, Theoharakis V & Tanyeri M. (2019). Green business strategy and export performance. International Marketing Review, 37(1)
- Batsakis G, Theoharakis V, Azar G, Singh S & Singh R. (2019). The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India. Industrial Marketing Management, 83
- Dodd SD, Theoharakis V & Bisignano A. (2014). Organizational Renewal in Family Firms. The International Journal of Entrepreneurship and Innovation, 15(2)
- Theoharakis V, Sajtos L & Hooley G. (2009). The strategic role of relational capabilities in the business-to-business service profit chain. Industrial Marketing Management, 38(8)
- Theoharakis V & Hooley G. (2008). Customer orientation and innovativeness: Differing roles in New and Old Europe. International Journal of Research in Marketing, 25(1)
- Theoharakis V, Vakratsas D & Wong V. (2007). Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry. Research Policy, 36(5)
- Theoharakis V, Voss C, Hadjinicola GC & Soteriou AC. (2007). Insights into factors affecting Production and Operations Management (POM) journal evaluation. Journal of Operations Management, 25(4)
- Theoharakis V & Sajtos L. (2007). The Service Dominant Logic: An MC21 Project View. Australasian Marketing Journal, 15(1)
- Oltheten E, Theoharakis V & Travlos NG. (2005). Faculty Perceptions and Readership Patterns of Finance Journals: A Global View. Journal of Financial and Quantitative Analysis, 40(1)
- Chryssochoidis G & Theoharakis V. (2004). Attainment of competitive advantage by the exporter–importer dyad. Journal of Business Research, 57(4)
- Theoharakis V, Vakratsas D & Wong V. (2004). The Relationship between Market Share and Information in a High-Tech Industry. Review of Marketing Science, 2(1)
- Theoharakis V, Vakratsas D & Wong V. (2004). The relationship between market share and information in a high-tech industry. Review of Marketing Science, 2
- Axarloglou K & Theoharakis V. (2003). Diversity in Economics: An Analysis of Journal Quality Perceptions. Journal of the European Economic Association, 1(6)
- Ballas A & Theoharakis V. (2003). Exploring Diversity in Accounting through Faculty Journal Perceptions*. Contemporary Accounting Research, 20(4)
- Theoharakis V & Hooley G. (2003). Organizational resources enabling service responsiveness: Evidence from Greece. Industrial Marketing Management, 32(8)
- Theoharakis V & Skordia M. (2003). How Do Statisticians Perceive Statistics Journals?. The American Statistician, 57(2)
- Theoharakis V. (2002). Marking high-technology market evolution through the foci of market stories: the case of local area networks. Journal of Product Innovation Management, 19(6)
- Theoharakis V & Hirst A. (2002). Perceptual Differences of Marketing Journals: A Worldwide Perspective. Marketing Letters, 13(4)
- Theoharakis V & Wong V. (2002). Marking high‐technology market evolution through the foci of market stories: the case of local area networks. Journal of Product Innovation Management, 19(6)
- Mylonopoulos NA & Theoharakis V. (2001). On site. Communications of the ACM, 44(9)
