Maximise the potential of your sales function and become an adaptive, customer-centric organisation your customers will love.

Courses

Strategic Sales Leadership

Strategic Sales Leadership

Gain the skills and tools to develop your sales function, engage customers and lead your teams.

Duration: 5 days  ·  Cost: £7,350 + VAT  ·  Delivery: Cranfield

Key Account Management Best Practice

Key Account Management Best Practice

Plan, analyse and implement a closer relationship with your strategic accounts.

Duration: 3 days  ·  Cost: £4,750 + VAT  ·  Delivery: Live online or Cranfield

Sales Management for Growing Businesses

Sales Management for Growing Businesses

Build a strategic, future-ready sales function that drives profit for your business.

Duration: 2 + 1 days  ·  Cost: £2,200 + VAT  ·  Delivery: Cranfield

Strategic Sales Management

Strategic Sales Management - Online (coming soon)

Duration: Approx. 20-24 hours of study + reflection activities  ·  Cost: £950  ·  Delivery: Online

Strategic Marketing

Strategic Marketing - Online (coming soon)

Duration: Approx. 20-24 hours of study + reflection activities  ·  Cost: £950  ·  Delivery: Online



Put your customers at the heart of everything you do

You can transform your organisation into a customer-centric, high-sales-performing operation by upskilling your teams and leveraging best practice in contemporary sales and marketing.

Strategic Sales and Marketing Thought Leadership Group

Key Account Management Forum

Subscribe to the KAM Forum Monthly Bulletin for exclusive content, news and offers.

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Pioneering partnership with The Institute of Sales Professionals (ISP)

ISP is forging closer ties with Cranfield University by endorsing two of the School of Management’s flagship courses, covering key account management and sales leadership.

Find out more