Contact Professor Simon Knox
- Tel: +44 (0) 1234 751122
- Email: s.knox@cranfield.ac.uk
Background
Simon Knox is an Emeritus Professor of Marketing at the Cranfield School of Management in the UK and has been a consultant to a large number of multinational companies in both consumer and business markets over the years.
Upon graduating, he followed a career marketing international brands with Unilever Plc before joining Cranfield. As a Professor of Brand Marketing in the School, Simon taught on Cranfield's prestigious MBA Programme (both Full-Time and Executive) for over 20 years and has published more than 150 papers and books on strategic marketing and branding. Recently, he has been honoured by the Market Research Society (UK) with an award for innovation in research methodology. Simon is also an Honorary Professor of Marketing (designate) at the Australian School of Business, UNSW in Sydney where he works for part of the year. As a Cranfield-authorised business coach, Simon now devotes much of his time working with senior management and c-suite directors from around the world to help them act and think differently. His books include Competing on Value, FT Pitman (UK, Germany, the USA and China), Creating a Company for Customers, FT Prentice-Hall (UK, Brazil and India) and Customer Relationship Management, Butterworth-Heinemann, and he has published in the Journal of Business Research, Long Range Planning and MIT Sloan Management Review (www.sloanreview.mit.edu/x/52414).
Publications
Articles In Journals
- Maklan S, Knox S & Antonetti P. (2014). Building a Sustainable Bank: The Case of GTBank of Nigeria. Thunderbird International Business Review, 56(5)
- Nunan D & Knox S. (2011). Can Search Engine Advertising Help Access Rare Samples?. International Journal of Market Research, 53(4)
- Davies IA, Doherty B & Knox S. (2010). The rise and stall of a fair trade pioneer: The Cafedirect story. Journal of Business Ethics, 92(1)
- Maklan S, Knox S & Michel S. (2009). The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding. Thunderbird International Business Review, 51(4)
- Maklan S & Knox S. (2009). Dynamic capabilities: the missing link in CRM investments. European Journal of Marketing, 43(11/12)
- Maklan S, Knox S & Ryals L. (2008). New trends in innovation and customer relationship management: a challenge for market researchers.. International Journal of Market Research, 50(2)
- Lawer C & Knox S. (2008). Reverse-market orientation and corporate brand development. International Studies of Management & Organization, 37(4)
- Ryals L & Knox S. (2007). Measuring and managing customer relationship risk in business markets.. Industrial Marketing Management, 36(6)
- Knox S & Gruar C. (2007). The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization. Journal of Business Ethics, 75(2)
- Lawer C & Knox S. (2006). Customer advocacy and brand development. Journal of Product & Brand Management, 15(2)
- Ryals L & Knox S. (2005). Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value. European Journal of Marketing, 39(5/6)
- Maklan S, Knox S & Ryals L. (2005). Using Real Options to Help Build the Business Case for CRM Investment. Long Range Planning, 38(4)
- Knox S, Maklan S & French P. (2005). Corporate social responsibility: exploring stakeholder relationships and programme reporting across leading FTSE companies. Journal of Business Ethics, 61(1)
- Knox S & Maklan S. (2005). Guaranty trust bank of Nigeria: Building a trusted brand in financial services. Thunderbird International Business Review, 47(6)
- Knox S. (2004). Positioning and branding your organisation. Journal of Product & Brand Management, 13(2)
- Knox S & Bickerton D. (2003). The six conventions of corporate branding.. European Journal of Marketing, 37(7/8)
- Ryals L & Knox S. (2001). Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19(5)
- Knox SD & Denison TJ. (2000). Store loyalty: its impact on retail revenue. An empirical study of purchasing behaviour in the UK. Journal of Retailing and Consumer Services, 7(1)
- Knox S & Maklan S. (1998). Brand marketing in transition. Journal of Brand Management, 6(1)
- Maklan S & Knox S. (1997). Reinventing the brand: bridging the gap between customer and brand value. Journal of Product & Brand Management, 6(2)
- Knox S. (1996). The death of brand deference: can brand management stop the rot?. Marketing Intelligence & Planning, 14(7)
- Knox S. (1995). Re‐engineering brand management practices within an integrated environment. Journal of Marketing Practice: Applied Marketing Science, 1(2)
- Knox S. (1994). Transforming brand management from a functional activity into a core process. Journal of Marketing Management, 10(7)
- Thompson K & Knox S. (1991). The single European grocery market: Prospects for a channel crossing. European Management Journal, 9(1)
- Knox SD & Denison TJ. (1990). R&D centred innovation: extending the supply side paradigm. R&D Management, 20(1)
