Contact Professor Simon Knox
- Tel: +44 (0) 1234 751122
- Email: s.knox@cranfield.ac.uk
Background
Simon Knox is an Emeritus Professor of Marketing at the Cranfield School of Management in the UK and has been a consultant to a large number of multinational companies in both consumer and business markets over the years.
Upon graduating, he followed a career marketing international brands with Unilever Plc before joining Cranfield. As a Professor of Brand Marketing in the School, Simon taught on Cranfield's prestigious MBA Programme (both Full-Time and Executive) for over 20 years and has published more than 150 papers and books on strategic marketing and branding. Recently, he has been honoured by the Market Research Society (UK) with an award for innovation in research methodology. Simon is also an Honorary Professor of Marketing (designate) at the Australian School of Business, UNSW in Sydney where he works for part of the year. As a Cranfield-authorised business coach, Simon now devotes much of his time working with senior management and c-suite directors from around the world to help them act and think differently. His books include Competing on Value, FT Pitman (UK, Germany, the USA and China), Creating a Company for Customers, FT Prentice-Hall (UK, Brazil and India) and Customer Relationship Management, Butterworth-Heinemann, and he has published in the Journal of Business Research, Long Range Planning and MIT Sloan Management Review (www.sloanreview.mit.edu/x/52414).
Publications
Articles In Journals
- Maklan S, Knox S & Antonetti P. (2014). Building a Sustainable Bank: The Case of GTBank of Nigeria. Thunderbird International Business Review, 56(5)
- Nunan D & Knox S. (2011). Can Search Engine Advertising Help Access Rare Samples?. International Journal of Market Research, 53(4)
- Davies IA, Doherty B & Knox S. (2010). The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story. Journal of Business Ethics, 92(1)
- Maklan S, Knox S & Michel S. (2009). The Guaranty Trust Bank of Nigeria: From niche positioning to mass‐market branding. Thunderbird International Business Review, 51(4)
- Maklan S & Knox S. (2009). Dynamic capabilities: the missing link in CRM investments. European Journal of Marketing, 43(11/12)
- Maklan S, Knox S & Ryals L. (2008). New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers. International Journal of Market Research, 50(2)
- Ryals L & Knox S. (2007). Measuring and managing customer relationship risk in business markets. Industrial Marketing Management, 36(6)
- Lawer C & Knox S. (2007). Reverse-Market Orientation and Corporate Brand Development. International Studies of Management & Organization, 37(4)
- Knox S & Gruar C. (2007). The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization. Journal of Business Ethics, 75(2)
- Lawer C & Knox S. (2006). Customer advocacy and brand development. Journal of Product & Brand Management, 15(2)
- Ryals LJ & Knox S. (2005). Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value. European Journal of Marketing, 39(5/6)
- Maklan S, Knox S & Ryals L. (2005). Using Real Options to Help Build the Business Case for CRM Investment. Long Range Planning, 38(4)
- Knox S, Maklan S & French P. (2005). Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies. Journal of Business Ethics, 61(1)
- Knox S & Maklan S. (2005). Guaranty trust bank of Nigeria: Building a trusted brand in financial services. Thunderbird International Business Review, 47(6)
- Knox S. (2004). Positioning and branding your organisation. Journal of Product & Brand Management, 13(2)
- Knox S & Bickerton D. (2003). The six conventions of corporate branding. European Journal of Marketing, 37(7/8)
- Ryals L & Knox S. (2001). Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19(5)
- Knox SD & Denison TJ. (2000). Store loyalty: its impact on retail revenue. An empirical study of purchasing behaviour in the UK. Journal of Retailing and Consumer Services, 7(1)
- Knox S & Maklan S. (1998). Brand marketing in transition. Journal of Brand Management, 6(1)
- Maklan S & Knox S. (1997). Reinventing the brand: bridging the gap between customer and brand value. Journal of Product & Brand Management, 6(2)
- Knox S. (1996). The death of brand deference: can brand management stop the rot?. Marketing Intelligence & Planning, 14(7)
- Knox S. (1995). Re‐engineering brand management practices within an integrated environment. Journal of Marketing Practice: Applied Marketing Science, 1(2)
- Knox S. (1994). Transforming brand management from a functional activity into a core process. Journal of Marketing Management, 10(7)
- Thompson K & Knox S. (1991). The single European grocery market: Prospects for a channel crossing. European Management Journal, 9(1)
- Knox SD & Denison TJ. (1990). R&D centred innovation: extending the supply side paradigm. R&D Management, 20(1)
Conference Papers
- Dimitriu R, Knox S & Hristodorescu L. (2012). Identifying Consumption Community Members for Brand Building Activities
- Knox S & Maklan S. (2009). Sustainability: Developing Stakeholder Relationships Across Leading FTSE Companies
- Payne A, Storbacka K, Frow P & Knox S. (2009). Co-creating brands: Diagnosing and designing the relationship experience
- Maklan S, Knox S, Knox S & Ryals L. (2008). The Use of Action Research in Marketing Strategy Development.
- Knox S, Maklan S & Knox S. (2007). Corporate social responsibility: why do CSR programmes have such a low impact on business decision-making?
- Maklan S & Knox S. (2007). Employer branding in the services sector
- Knox S & Maklan S. (2006). How effectively do FTSE4GooD companies engage with stakeholders in developing their corporate social responsibility programmes?
- Knox S, Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, .... (2005). The MBA paradox: Critical examination or practical relevance?
- Knox S & Maklan S. (2005). Corporate social responsibility programmes and their impact on business decision making
- Knox S & Maklan S. (2004). Corporate Social Responsibility:
- Knox S & Maklan S. (2004). Corporate social responsibility: building a framework for performance measurement
- Knox S, Maklan S & Ryals L. (2003). Managing CRM Investments as a Market-Based Asset rather than for Cash Flow
- Knox S, Maklan S, Knox S & Ryals L. (2002). Developing the metrics of brand loyalty
- Knox S, Maklan S & Ryals L. (2002). Consumer purchasing styles and brand loyalty: empirical evidence from product and service markets
- Maklan S, Knox S & Ryals L. (2002). Extending the marketing concept using resource-based theory
- Knox S & Knox S. (2001). Role of brands in new product development
- Knox S, Thompson K & Ryals L. (2000). Customer Relationship Management and Marketing Strategy Implementation
- Knox S, Ryals L, Thompson K & Maklan S. (2000). Developing Relationship Marketing through the Implementation of Customer Relationship Management Technology
- Knox S & Walker D. (1997). New Empirical Perspectives on Brand Loyalty: Implications for Segmentation Strategy and Equity
- Knox S, Mitchell H, Thompson K & Maklan S. (1997). Empirical Insights into Johnson and Lewin's Risk Continuum in Organisational Buying Behaviour
- Knox S & Maklan S. (1997). Re-Inventing the Concept of Brand
- Knox S, Mitchell H, Thompson K & Maklan S. (1997). Brand Attributes in a Business-to-Business Context
- Jenkins M & Knox S. (1989). The PAGESS concept and retail growth strategies: Toward a framework for research
Books
- Knox S, Walker D & Marshall C. (2015). Are Grocery Brands Involving? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing.
- Dimitriu R, Knox S & Knox S. (2012). Delivering and Communicating the Value of the Sustainable Brand In Grayson D(ed.), Cranfield on Corporate Sustainability. Greenleaf Publishing.
- Knox S, Maklan S & Knox S. (2010). Strategic Brand Management - A Process-based Approach In Southern G & Mouthino L (eds), Process Based Marketing. Cengage Learning.
- Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Knox S, .... (2008). Can the MBA Develop Leadership?: "Academic Reflection" vs "Practical Training" In Turnbull James K & Collins J (eds), Leadership Learning: Knowledge into Action. Palgrave Macmillan.
- Knox S & Knox S. (2007). Corporate Social Responsibility and Business Decision Making In Ramsden J, Kakabadse A & Aida S (eds), Spiritual Motivation: New Thinking for Business and Management.
- Knox S, Payne A, Ryals L, Maklan S & Peppard J. (2007). Customer Relationship Management
- Lawer C & Knox S. (2004). Reverse Marketing, Consumer Value Networks and the New Brand Intermediaries In Chang Y, Makatsoiris H & Richards H (eds), Evolution of Supply Chain Management. Springer US.
- Knox S, Maklan S, Peppard J, Payne A, Knox S, .... (2003). CRM: perspectives from the market place
- Knox S & Knox S. (2003). Organizational Buyer Behaviour In Marketing: a complete guide. Macmillan.
- KNOX S. (2003). Channel and media integration process In Customer Relationship Management. Elsevier.
- KNOX S. (2003). CRM top of the management agenda In Customer Relationship Management. Elsevier.
- KNOX S. (2003). The strategy development process In Customer Relationship Management. Elsevier.
- KNOX S. (2003). Information management process In Customer Relationship Management. Elsevier.
- KNOX S. (2003). The future of CRM: What opinion leaders think In Customer Relationship Management. Elsevier.
- KNOX S. (2003). A strategic framework for CRM In Customer Relationship Management. Elsevier.
- KNOX S. (2003). Performance assessment process In Customer Relationship Management. Elsevier.
- KNOX S. (2003). CRM investments and shareholder value In Customer Relationship Management. Elsevier.
- KNOX S. (2003). The value creation process In Customer Relationship Management. Elsevier.
- Knox S, Maklan S & Thompson K. (2002). Building the Unique Organisation Value Proposition In Schultz M, Hatch MJ & Larsen M (eds), The Expressive Organisation (2). Oxford University Press.
- McDonald M, Christopher M, Payne A & Knox S. (2001). Creating a Company for Customers: The Way Forward for Business Leaders
- Knox S & Ryals L. (2000). Marketing Management: A Relationship Marketing Perspective
- Knox S, Maklan S & Thompson KE. (2000). Building the Unique Organization Value Proposition In Schultz M, Hatch MJ & Larsen M (eds), The Expressive Organization (1). Oxford University PressOxford.
- Knox S, Maklan S & Knox S. (1998). Competing on Value: bridging the gap between brand and customer value
- Jenkins M & Knox S (eds). (1994). Advances in Consumer Marketing
- Knox S, Walker D & Marshall C. (1994). Measuring consumer involvement with grocery brands: Model validation and scale‐reliability test procedures In Hooley G & Hussey M (eds), Quantitative Methods in Marketing (2, 10). Informa UK Limited.
- Jenkins M & Knox SD. (1994). Contemporary Research Themes In Jenkins M & Knox SD (eds), Advances in Consumer Marketing. Kogan Page.
