Background

Upon graduating, he followed a career marketing international brands with Unilever Plc before joining Cranfield. As a Professor of Brand Marketing in the School, Simon taught on Cranfield's prestigious MBA Programme (both Full-Time and Executive) for over 20 years and has published more than 150 papers and books on strategic marketing and branding. Recently, he has been honoured by the Market Research Society (UK) with an award for innovation in research methodology. Simon is also an Honorary Professor of Marketing (designate) at the Australian School of Business, UNSW in Sydney where he works for part of the year. As a Cranfield-authorised business coach, Simon now devotes much of his time working with senior management and c-suite directors from around the world to help them act and think differently. His books include Competing on Value, FT Pitman (UK, Germany, the USA and China), Creating a Company for Customers, FT Prentice-Hall (UK, Brazil and India) and Customer Relationship Management, Butterworth-Heinemann, and he has published in the Journal of Business Research, Long Range Planning and MIT Sloan Management Review (www.sloanreview.mit.edu/x/52414). 


Publications

Articles In Journals

Conference Papers

  • Dimitriu RM, Knox S & Hristodorescu L (2012) Marketing to communities: A framework for identifying community structure and member roles. In: European Marketing Academy 41st Annual Conference, Lisbon.
  • Knox S & Knox S (2010) Building the internal employer brand to deliver the external service brand. In: European Institute of Retailing and Services Studies, Istanbul.
  • Knox S, Maklan S & Knox S (2009) Sustainability: Developing Stakeholder Relationships Across Leading FTSE Companies. In: 5th International Conference on Economic, Cultural and Social Sustainability, Mauritius.
  • Knox S, Davies I & Knox S (2009) The Rise and Stall of a Fair Trade Pioneer: the Cafedirect Story. In: 5th Thought Leaders International Conference in Brand Management, Athens.
  • Knox S & Maxwell R (2009) Motivating employees to 'Live the Brand': a Comparative Case Study of Employer Brand Attractiveness within the Firm. In: Academy of Marketing Annual Conference, Leeds.
  • Knox S & Knox S (2008) Reputation and brand management. In: Association of Insurance and Risk managers (AIRMIC) Conference, Edinburgh.
  • Maklan S, Knox S, Knox S & Ryals L (2008) The Use of Action Research in Marketing Strategy Development.. In: 37th European Marketing Academy Conference (EMAC 2008), Brighton.
  • Maklan S, Knox S & Knox S (2007) Employer branding in the services sector. In: 1st Biannual International Conference on Strategic Developments in Services Marketing, Chios.
  • Knox S & Knox S (2007) Building world-class brands in the service sector. In: Brands Conference.
  • Knox S & Knox S (2007) Developing a Relationship Marketing Strategy in a Non-Profit Organisation. In: EMAC Annual Conference, Rejkjavik.
  • Knox S, Maklan S & Knox S (2007) Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?. In: European Marketing Academy Conference, Brighton.
  • Knox S & Gruar C (2006) Stakeholder saliency in not-for-profit organisations: Setting the co-ordinates for marketing strategy development. In: EMAC Annual Conference, Athens.
  • Knox S & Knox S (2006) Creating shareholder value through successful corporate branding in the service sector. In: Building the Bank Brands Conference, London.
  • Nunan D & Knox S (2006) A Systematic Review of Emotion in the Service Encounter: Building the Emotion Brand. In: Thought Leaders International Conference on Brand Management, Birmingham.
  • Knox S, Maklan S & Knox S (2006) How effectively do FTSE4GooD companies engage with stakeholders in developing their corporate social responsibility programmes?. In: EMAC Annual Conference, Athens.
  • Knox S & Dunnion B (2005) Organisation brands: Meeting the challenge of complexity. In: Academy of Marketing Conference, Dublin.
  • Knox S & Nunan D (2005) An exploration of consumer engagement with branded store cards and their service encounters. In: Academy of Marketing Conference, Dublin.
  • Knox S, Maklan S & Knox S (2005) Corporate social responsibility programmes and their impact on business decision making. In: ANZMAC 2005 Conference, Fremantle.
  • Nunan D & Knox S (2005) A conceptual model of emotional labour in the service encounter. In: ANZMAC 2005 Conference, Fremantle.
  • Knox S, Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Moir L, Myddelton D & van der Hoven C (2005) The MBA paradox: Critical examination or practical relevance?. In: 4th International Critical Management Studies Conference, Cambridge.
  • Knox S & Lawer C (2005) Customer advocacy and corporate brand development. In: Academy of Marketing Conference, Dublin.
  • Knox S & Knox S (2004) Tesco's global brand strategy. In: Retail Week Conference, London.
  • Knox S, Maklan S & Knox S (2004) Corporate and social responsibility: moving beyond investment towards measured outcomes. In: AM Conference, Cheltenham.
  • Knox S, Maklan S & Knox S (2004) Corporate social responsibility: building a framework for performance measurement. In: PMA 2004, Edinburgh.
  • Knox S & Knox S (2004) Branding. In: 1st International Congress of Marketing Communication, Sao Paulo.
  • Dunnion B & Knox S (2004) Understanding and Managing Corporate Brands: A System Dynamics Perspective. In: Irish Academy of Management Conference, Dublin.
  • Knox S & Lawer C (2003) Reverse Marketing and the Branding of Consumer Value Networks. In: Academy of Marketing Conference, Birmingham.
  • Knox S, Maklan S, Knox S & Ryals L (2003) Managing CRM Investments as a Market-Based Asset rather than for Cash Flow. In: Academy of Marketing Conference, Birmingham.
  • Knox S & Knox S (2002) Creating Shareholder Value. In: London School of Ecoinomics Conference, London.
  • Knox S, Maklan S, Knox S & Ryals L (2002) Consumer purchasing styles and brand loyalty: empirical evidence from product and service markets. In: EMAC 2002 Conference, Braga.
  • Knox S, Maklan S, Knox S & Ryals L (2002) Developing the metrics of brand loyalty. In: PMA 2002 Conference, Boston.
  • Maklan S, Knox S, Knox S & Ryals L (2002) Extending the marketing concept using resource-based theory. In: Academy of Marketing Conference, Nottingham.
  • Knox S & Knox S (2001) Role of brands in new product development. In: 6th New Product Development (Food & Drink) Conference.
  • Knox S & Knox S (2000) The Marketing and Branding of Intangible Assets: Whose Role is it Anyway?. In: British Academy of Management Conference, Edinburgh.
  • Knox S, Thompson K & Ryals L (2000) Customer Relationship Management and Marketing Strategy Implementation. In: Academy of Marketing Conference, Derby.
  • Knox S, Ryals L, Thompson K & Maklan S (2000) Developing Relationship Marketing through the Implementation of Customer Relationship Management Technology. In: IMP 2000 Conference, Bath.
  • Knox S & Mitchell H (1999) IMC - A Client Perspective. In: EMAC 28th Conference, Berlin.
  • Knox S, Thompson K & Mitchell H (1998) Empirical Insigths into Johnston and Lewin's 'Risk Continuam' in Organisational Buying Behaviour. In: Academy of Marketing Conference, Sheffield.
  • Knox S, Thompson K & Mitchell H (1998) Constructing the Future: A Research Framework for Investigating Strategic Innovation in the Building Services Industry. In: Academy of Marketing Conference, Sheffield.
  • Knox S & Knox S (1998) The Principles and Practices of Customer Loyalty Management. In: Customer Loyalty Management for Bottom Line Profitability Economist Conference, London.
  • Knox S, Mitchell H, Thompson K & Maklan S (1997) Empirical Insights into Johnson and Lewin's Risk Continuum in Organisational Buying Behaviour. In: Adding Value through Marketing. Academy of Marketing 31st annual conference, Sheffield.
  • Knox S, Mitchell H, Thompson K & Maklan S (1997) Brand Attributes in a Business-to-Business Context. In: Marketing without Borders. 1st Academy of Marketing annual conference (31st Marketing Education Group conference), Manchester.
  • Knox S & Walker D (1997) Managing Brands and Customers on a Portfolio Basis: An Empirical Study of Portfolio Purchasing in Grovery Markets. In: Marketing Science Conference, San Francisco, CA.
  • Knox S & Walker D (1997) New Empirical Perspectives on Brand Loyalty: Implications for Segmentation Strategy and Equity. In: Marketing: Progress Prospects and Perspectives, Warwick.
  • Knox S, Maklan S & Knox S (1997) Re-Inventing the Concept of Brand. In: Business Process Redesign Symposium, Cranfield.
  • Knox S & Knox S (1997) Re-Aligning Brand and Customer Value: Capitalising on the Value of the Organisation as a Brand. In: Cranfield Conference Programme Series, Cranfield.
  • Knox S & Knox S (1996) Empirical Developments in the Measurement and Management of Brand Loyalty at the Portfolio Level. In: Proceedings on 2021 - A Vision for the Next 25 Years Track 4 - Brand Management.
  • Jenkins M, Knox S & Knox S (1989) The PAGESS concept and retail growth strategies: Toward a framework for research. In: MEG Annual Conference, University of Glasgow.

Books

  • Dimitriu R, Knox S & Knox S (2012) Delivering and Communicating the Value of the Sustainable Brand. In: Cranfield on Corporate Sustainability. Grayson D (ed.), Greenleaf Publishing.
  • Baines P, Dimitriu R, Knox S, Macdonald E, Marcos Cuevas J, Marcos Cuevas J, Knox S & Ryals L (2012) Issues in sustainable marketing. In: Cranfield on corporate sustainability. Grayson D and Exter N (ed.), Sheffield: Greenleaf Publishing, p. 119-132.
  • Knox S, Maklan S & Knox S (2010) Strategic Brand Management - A Process-based Approach. In: Process Based Marketing. Southern G, Mouthino L (ed.), Cengage Learning.
  • Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Knox S, Moir L, Myddelton D & van der Hoven C (2008) Can the MBA Develop Leadership?: "Academic Reflection" vs "Practical Training". In: Leadership Learning: Knowledge into Action. Turnbull James K, Collins J (ed.), Basingstoke: Palgrave Macmillan, p. 131-146.
  • Knox S & Knox S (2007) Corporate Social Responsibility and Business Decision Making. In: Spiritual Motivation: New Thinking for Business and Management. Ramsden J, Kakabadse A, Aida S (ed.), Palgrave-Macmillan.
  • Knox S & Lawer C (2004) Reverse marketing consumer value networks and the new brand intermediaries. In: Value Network and ICT Symbiosis: Issues and Applications for Operational Excellence. Chang Y, Makatsoiris H, Richards H (ed.), New York: Kluwer.
  • Knox S & Knox S (2003) Organizational Buyer Behaviour. In: Marketing: a complete guide, Macmillan, p. 22-40.
  • Knox S, Maklan S, Peppard J, Payne A, Knox S & Ryals L (2003) CRM: perspectives from the market place. Oxford: Butterworth Heinemann.
  • Knox S, Maklan S & Thompson K (2002) Building the Unique Organisation Value Proposition. In: The Expressive Organisation. Schultz M, Hatch M J, Larsen M (ed.), Oxford University Press, ed. 2.
  • McDonald M, Christopher M, Payne A & Knox S (2001) Creating a Company for Customers: The Way Forward for Business Leaders. London: FT Prentice Hall.
  • Knox S, Maklan S & Thompson K (2000) Building the unique organisation value proposition. In: The expressive organisation. Schultz M, Hatch M J, Larsen M (ed.), Oxford: Oxford University Press, p. 138-156, ed. 1.
  • Knox S & Ryals L (2000) Marketing Management: A Relationship Marketing Perspective. Basingstoke: MacMillan.
  • Knox S, Maklan S & Knox S (1998) Competing on Value: bridging the gap between brand and customer value. United Kingdom: Pitman.
  • Knox S, Walker D & Marshall C (1998) Measuring Consumer Involvement with Grocery Brands: Model Validation and Scale-Reliability Test Procedures. In: Quantitative Methods in Marketing. Hooley G, Hussey M (ed.), London: Academic Press, ed. 2.
  • Jenkins M & Knox SD (1994) Contemporary Research Themes. In: Advances in Consumer Marketing. Jenkins M, Knox SD (ed.), London: Kogan Page, p. 15-19.