About our Research

The faculty of the Centre for Strategic Marketing and Sales (CSMS) enjoy a worldwide reputation for practitioner oriented marketing research, particularly around strategic sales and key account management, relationship management, and digital transformation.  In addition to this, faculty command various research interests including branding and marketing communications, complex buyer seller relationships and retail marketing.

Faculty are actively publishing in top ranked marketing journals and are members of numerous boards, as well as publishing in high-profile book publications. Faculty are frequently sought for commentary in the media on marketing matters and as speakers at international, academic and industry conferences.

Within the Centre we also have two research forums: the Key Account Management Best Practice Forum and the Cranfield Customer Management Forum.