The Psychology Behind Festive Adverts and why they pull on our Heart Strings
Date: 11th November 2022

Dr Annmarie spoke exclusively to Mail Online about how successful ads, according to researchers and practitioners, are those with emotion.  Overall in 2022 we've seen a change in tone, surrounded by bad news and more doom and gloom, the brands have toned down their offerings. Read more here.

How the Cost-of-Living Crisis has Changed the Battle for Best Festive Advert
Date: 11th November 2022

Dr Annmarie Hanlon was invited to comment on about how the latest Christmas festive adverts now appearing on our tv screens are now much more than just an advert for sales but more about telling a story.  Read more here.

Oliver Agency Partners with Cranfield University and CIM

OLIVER and its parent company, the Inside Ideas Group (IIG), have invested to offer top talent an industry-first qualification from Cranfield University with support from the Chartered Institute of Marketing (CIM).

The partnership will give OLIVER and IIG’s future leaders the chance to study part-time for a fully-imbursed, Master’s degree in Marketing and Leadership delivered by Cranfield’s prestigious School of Management.  Read more here.

Senior Leadership Apprenticeship+ MSc in Marketing and Leadership

We are pleased to announce that applications can now be submitted for enrolment on the Senior Leadership Apprenticeship+ MSc in Marketing and Leadership starting this September 2021. 

This course maps across a range of CIM qualifications and supports the development of senior leaders across the UK.

The course has also been highlighted in two recent press articles:

Decision Marketing - CIM Backs Plan to get Senior Marketers off Scrap Heap and Learning News - Senior Leader Apprenticeships Course to Address the UK Marketing Skills Gap.

'Wonderful Leap Forward' as Unilever Drops Word 'Normal'
Date: 9th March 2021

Dr Tamira King, Senior Lecturer for Strategic Marketing and Sales, comments on Unilever’s decision to drop the word ‘normal’ and stop the practice of excessive editing of models’ photographs:

“What a wonderful leap forward. No more airbrushing or encouraging consumers to aspire to be the
advertised perception of ‘normal’.  It is great to see a company, like Unilever, celebrating everyone in all forms.

“Hopefully, more companies and major brands will follow this example and begin to reflect the reality of human body shapes in their advertising.”

Podcast: Keeping Key Customers Close Through Uncertain Times
By Dr Sue Holt

Dr Sue Holt recently shared her thoughts in a Cranfield School of Management podcast on how you can keep customers close through uncertain times.