Senior Leadership Apprenticeship+ MSc in Marketing and Leadership
We are pleased to announce that applications can now be submitted for enrolment on the Senior Leadership Apprenticeship+ MSc in Marketing and Leadership starting this September 2021.
This course maps across a range of CIM qualifications and supports the development of senior leaders across the UK.
The course has also been highlighted in two recent press articles:
Decision Marketing - CIM Backs Plan to get Senior Marketers off Scrap Heap and Learning News - Senior Leader Apprenticeships Course to Address the UK Marketing Skills Gap.
'Wonderful Leap Forward' as Unilever Drops Word 'Normal'
Date: 9th March 2021
Dr Tamira King, Senior Lecturer for Strategic Marketing and Sales, comments on Unilever’s decision to drop the word ‘normal’ and stop the practice of excessive editing of models’ photographs:
“What a wonderful leap forward. No more airbrushing or encouraging consumers to aspire to be the
advertised perception of ‘normal’. It is great to see a company, like Unilever, celebrating everyone in all forms.
“Hopefully, more companies and major brands will follow this example and begin to reflect the reality of human body shapes in their advertising.”
Podcast: Keeping Key Customers Close Through Uncertain Times
By Dr Sue Holt
Dr Sue Holt recently shared her thoughts in a Cranfield School of Management podcast on how you can keep customers close through uncertain times.
Blog: Marketing in this Covid-19 Driven Recession
Date: 25th March 2020
Emeritus Professor Malcolm McDonald offers some thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession.
Professor Vasilis Theoharakis joins the Centre for Strategic Marketing & Sales Team
Date: 2nd January 2020
The Centre for Strategic Marketing and Sales Team welcomed Professor Vasilis Theoharakis to their team at the beginning of January.
Vasilis joins the Centre as Professor of Strategic Marketing and Director of the new Exec MSc in Marketing and Leadership (Level 7 Apprenticeship).
His research focuses on strategic marketing, new product development and entrepreneurship and has published widely in leading academic marketing and innovation journals. He also has extensive experience working with national and international companies and is actively involved in executive education.