Podcast: Keeping Key Customers Close Through Uncertain Times
By Dr Sue Holt
Dr Sue Holt recently shared her thoughts in a Cranfield School of Management podcast on how you can keep customers close through uncertain times.
Blog: Marketing in this Covid-19 Driven Recession
Date: 25th March 2020
Emeritus Professor Malcolm McDonald offers some thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession.
Professor Vasilis Theoharakis joins the Centre for Strategic Marketing & Sales Team
Date: 2nd January 2020
The Centre for Strategic Marketing and Sales Team welcomed Professor Vasilis Theoharakis to their team at the beginning of January.
Vasilis joins the Centre as Professor of Strategic Marketing and Director of the new Exec MSc in Marketing and Leadership (Level 7 Apprenticeship).
His research focuses on strategic marketing, new product development and entrepreneurship and has published widely in leading academic marketing and innovation journals. He also has extensive experience working with national and international companies and is actively involved in executive education.