Next Strategic Marketing Forum Webinar
Date: 18th April 2024
The Strategic Marketing Forum will be hosting it's next webinar on the 18th April and will be looking at 'Building the Business Case for Investing in Technology-Enabled Marketing'. This will be led by Professor Stan Maklan, Emeritus Professor at Cranfield School of Management. You can find out more and register for this event here.
Strategic Marketing Forum Webinar
Date: 24th January 2024
The Strategic Marketing Forum hosted a webinar on the 24th January with guest speaker Matt Wilkinson, Visiting Fellow at Cranfield School of Management. Matt presented about how to 'Supercharge your ABM: How AI is Creating Opportunities in Sales and Marketing'. Further information about the Strategic Marketing Forum can be found here.
KAM Forum Winter Conference
Date: 23rd & 24th November 2023
The KAM Forum hosted their Winter conference in November over a day and a half with the theme of 'Advancing Value-Based Business with Key Customers: the use of AI'. Guest speakers were from Simon-Kucher, Bubo, Fujitsu and Provente as well as academic speakers.
To find out more about the Forum, you can view our webpage here.
Next Strategic Marketing Forum
Date: 27th September 2023
The Strategic Marketing Forum hosted a webinar on the 27th September with guest speaker Dr Tina Papadopoulou. Dr Papadopoulou presented on 'Strategic Communications for Senior Stakeholders: Marketing Insights to get Financial Analytics on Side'. Further information about the Strategic Marketing Forum can be found here.
27th International Conference on Corporate & Marketing Communications
Date: 3rd to 4th April 2023
The Centre for Strategic Marketing and Sales will be hosting the 27th International Conference on Corporate & Marketing Communications on the 3rd to 4th April 2023. The Theme for the conference is 'Building a Successful Digital Communication Strategy: Towards Delivering a Seamless Customer Experience'. For further information see here.
Senior Leader Apprenticeship+ Marketing & Leadership MSc
Our student Alexis Drake has posted on LinkedIn about her experience attending the Senior Leader Apprenticeship+ Marketing & Leadership MSc, take a read here.
The Psychology Behind Festive Adverts and why they pull on our Heart Strings
Date: 11th November 2022
Dr Annmarie spoke exclusively to Mail Online about how successful ads, according to researchers and practitioners, are those with emotion. Overall in 2022 we've seen a change in tone, surrounded by bad news and more doom and gloom, the brands have toned down their offerings. Read more here.
How the Cost-of-Living Crisis has Changed the Battle for Best Festive Advert
Date: 11th November 2022
Dr Annmarie Hanlon was invited to comment on SkyNews.com about how the latest Christmas festive adverts now appearing on our tv screens are now much more than just an advert for sales but more about telling a story. Read more here.
Oliver Agency Partners with Cranfield University and CIM
OLIVER and its parent company, the Inside Ideas Group (IIG), have invested to offer top talent an industry-first qualification from Cranfield University with support from the Chartered Institute of Marketing (CIM).
The partnership will give OLIVER and IIG’s future leaders the chance to study part-time for a fully-imbursed, Master’s degree in Marketing and Leadership delivered by Cranfield’s prestigious School of Management. Read more here.
Senior Leadership Apprenticeship+ MSc in Marketing and Leadership
We are pleased to announce that applications can now be submitted for enrolment on the Senior Leadership Apprenticeship+ MSc in Marketing and Leadership starting this September 2021.
This course maps across a range of CIM qualifications and supports the development of senior leaders across the UK.
The course has also been highlighted in two recent press articles:
Decision Marketing - CIM Backs Plan to get Senior Marketers off Scrap Heap and Learning News - Senior Leader Apprenticeships Course to Address the UK Marketing Skills Gap.
