Professor Vasilis Theoharakis joins the Centre for Strategic Marketing & Sales Team
Date: 2nd January 2020

The Centre for Strategic Marketing and Sales Team welcomed Professor Vasilis Theoharakis to their team at the beginning of January.

Vasilis joins the Centre as Professor of Strategic Marketing and Director of the new Exec MSc in Marketing and Leadership (Level 7 Apprenticeship).

His research focuses on strategic marketing, new product development and entrepreneurship and has published widely in leading academic marketing and innovation journals.  He also has extensive experience working with national and international companies and is actively involved in executive education.

Strategic Sales and Key Account Management Blogs
Date: October 2019

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management
by Professor Malcolm McDonald, Emeritus Professor, CSOM

Key Account Management: Negotiating with Key Customers
by Dr Sue Holt, Visiting Fellow, CSOM

Previous blogs in this series:

Implementing Key Account Management Blog
Date: August 2019

Take a look at our latest Implementing Key Account Management blogs:

KAM: What have you Done for me Lately? and Develop Customer Relationships - I want you to be my Partner for Life!
by Rodrigo Guesalaga, Former KAMBP Forum Director, now Associate Professor Pontificia Universidad Católica de Chile

Previous blogs in this series:

Marketing Blog Posts
Date: October 2019

Take a look at our latest Marketing blog post:

Previous blogs in this series are: