Contact Professor Daniel Prior
- Email: Daniel.Prior@cranfield.ac.uk
- Twitter: @DanielPrior6
- ORCID
Background
Professor Daniel Prior has previously held the title of Professor of Strategic Sales Management at Cranfield University, UK and Senior Lecturer in Management at the University of New South Wales, Australia. Prior to re-joining academia in 2009, he held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. He is a past board member of SIDS and Kids ACT and Red Nose Ltd, both charities concerned with sudden infant death and infant loss and has also been a member of the UNSW Academic Board and the UNSW Canberra Board.
Professor Prior is a Senior Fellow of the Higher Education Academy, a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing
He obtained his PhD in 2008 from Macquarie Graduate School of Management at Macquarie University, Australia.
Research opportunities
Professor Prior is pursuing research that explores the effects of buyer-supplier relationships on economic outcomes. Key projects investigate the role of interpersonal ties in influencing relationship outcomes in the Australian Defence industry, the importance of information control on procurement success, and on developing business intelligence tools to improve relationship management decisions.
Current activities
Professor Prior is currently a Visiting Professor at Cranfield School of Management, Cranfield University. His teaching and research focuses on how inter-firm relationships contribute value to exchange partners at the individual, dyadic and network levels and teaches on executive courses in pricing and B2B relationships. His research has appeared in academic journals such as Industrial Marketing Management, the Journal of Business & Industrial Marketing and the Journal of General Management, among others.
Publications
Articles In Journals
- Prior DD & Marcos-Cuevas J. (2025). Transitioning to artificial intelligence-based key account management: a critical assessment. Industrial Marketing Management, 126
- Aboutorab H, Hussain OK, Saberi M, Hussain FK & Prior D. (2024). Adaptive identification of supply chain disruptions through reinforcement learning. Expert Systems with Applications, 248
- Prior DD, Mysore Seshadrinath S, Zhang MY & McCormack M. (2024). Measuring sustainable development goals (SDGs) in higher education through semantic matching. Studies in Higher Education, ahead-of-print(ahead-of-print)
- Bui HT, Hussain OK, Prior D, Hussain FK & Saberi M. (2023). SIAEF/PoE: Accountability of Earnestness for encoding subjective information in Blockchain. Knowledge-Based Systems, 269
- Janjua NK, Nawaz F & Prior DD. (2023). A fuzzy supply chain risk assessment approach using real-time disruption event data from Twitter. Enterprise Information Systems, 17(4)
- Aboutorab H, Hussain OK, Saberi M, Hussain FK & Prior D. (2023). Reinforcement Learning-Based News Recommendation System. IEEE Transactions on Services Computing, 16(6)
- Bui HT, Hussain OK, Prior D, Hussain FK & Saberi M. (2022). Proof by Earnestness (PoE) to determine the authenticity of subjective information in blockchains - application in supply chain risk management. Knowledge-Based Systems, 250
- Prior DD, Saberi M, Janjua NK & Jie F. (2022). Can i trust you? incorporating supplier trustworthiness into supplier selection criteria. Enterprise Information Systems, 16(8-9)
- Prior DD & Keränen J. (2020). Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence. Australasian Marketing Journal, 28(2)
- Prior DD, Keränen J & Koskela S. (2019). Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange. Industrial Marketing Management, 82
- Marcos J & Prior DD. (2017). Buyer-supplier relationship decline: A norms-based perspective. Journal of Business Research, 76
- Prior DD. (2016). Boundary spanning and customer service styles in business solutions implementation. Industrial Marketing Management, 56
- Prior DD, Mazanov J, Meacheam D, Heaslip G & Hanson J. (2016). Attitude, digital literacy and self efficacy: Flow-on effects for online learning behavior. The Internet and Higher Education, 29
