Contact Professor Daniel Prior
- Email: Daniel.Prior@cranfield.ac.uk
- Twitter: @DanielPrior6
- ORCID
Background
Professor Daniel Prior has previously held the title of Professor of Strategic Sales Management at Cranfield University, UK and Senior Lecturer in Management at the University of New South Wales, Australia. Prior to re-joining academia in 2009, he held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. He is a past board member of SIDS and Kids ACT and Red Nose Ltd, both charities concerned with sudden infant death and infant loss and has also been a member of the UNSW Academic Board and the UNSW Canberra Board.
Professor Prior is a Senior Fellow of the Higher Education Academy, a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing
He obtained his PhD in 2008 from Macquarie Graduate School of Management at Macquarie University, Australia.
Research opportunities
Professor Prior is pursuing research that explores the effects of buyer-supplier relationships on economic outcomes. Key projects investigate the role of interpersonal ties in influencing relationship outcomes in the Australian Defence industry, the importance of information control on procurement success, and on developing business intelligence tools to improve relationship management decisions.
Current activities
Professor Prior is currently a Visiting Professor at Cranfield School of Management, Cranfield University. His teaching and research focuses on how inter-firm relationships contribute value to exchange partners at the individual, dyadic and network levels and teaches on executive courses in pricing and B2B relationships. His research has appeared in academic journals such as Industrial Marketing Management, the Journal of Business & Industrial Marketing and the Journal of General Management, among others.
Publications
Articles In Journals
- Aboutorab H, Hussain OK, Saberi M, Hussain FK & Prior D. (2024). Adaptive identification of supply chain disruptions through reinforcement learning. Expert Systems with Applications, 248
- Prior DD, Mysore Seshadrinath S, Zhang MY & McCormack M. (2024). Measuring sustainable development goals (SDGs) in higher education through semantic matching. Studies in Higher Education, ahead-of-print(ahead-of-print)
- Bui HT, Hussain OK, Prior D, Hussain FK & Saberi M. (2023). SIAEF/PoE: Accountability of Earnestness for encoding subjective information in Blockchain. Knowledge-Based Systems, 269
- Janjua NK, Nawaz F & Prior DD. (2023). A fuzzy supply chain risk assessment approach using real-time disruption event data from Twitter. Enterprise Information Systems, 17(4)
- Aboutorab H, Hussain OK, Saberi M, Hussain FK & Prior D. (2023). Reinforcement Learning-Based News Recommendation System. IEEE Transactions on Services Computing, 16(6)
- Bui HT, Hussain OK, Prior D, Hussain FK & Saberi M. (2022). Proof by Earnestness (PoE) to determine the authenticity of subjective information in blockchains - application in supply chain risk management. Knowledge-Based Systems, 250
- Prior DD, Saberi M, Janjua NK & Jie F. (2022). Can i trust you? incorporating supplier trustworthiness into supplier selection criteria. Enterprise Information Systems, 16(8-9)
- Prior DD & Keränen J. (2020). Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence. Australasian Marketing Journal, 28(2)
- Prior DD, Keränen J & Koskela S. (2019). Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange. Industrial Marketing Management, 82
- Marcos J & Prior DD. (2017). Buyer-supplier relationship decline: A norms-based perspective. Journal of Business Research, 76
- Prior DD. (2016). Boundary spanning and customer service styles in business solutions implementation. Industrial Marketing Management, 56
- Prior DD, Mazanov J, Meacheam D, Heaslip G & Hanson J. (2016). Attitude, digital literacy and self efficacy: Flow-on effects for online learning behavior. The Internet and Higher Education, 29
Conference Papers
- Sun L, Marcos-Cuevas J & Prior D. (2022). The capabilities for implementing key account management: a systematic review
- Widmer T & Prior D. (2019). Institutional Isomorphism, Institutional Logics and Organisational Fields: An Institutionalist Perspective on Circular Economy
- Karunasena VGGG & Prior DD. (2017). Gaining Supply Chain Influence Through Actor Investments
- Dhawan P & Prior DD. (2017). Internal Branding and Leader-Member Exchange: Role of Cultural Capital in Employee's Service Delivery Behaviour in Health Care Sector
- Prior DD. (2016). Boundary Spanner Ambidexterity in Business Solutions: Considering Resource Efficiency, Perceived Value and Satisfaction for the Supplier Firm
- Chang E, Prior DD & Cannon S. (2016). Intelligent situational awareness powered by internet of things and human-centred recommender systems
- Chang E, Cannon C, Threlfall W, Prior DD & Memon T. (2016). Faceplate - A Cognitive Decision Support System Powered by User Behaviour Mining
- Memon T, Prior DD & Change E. (2016). Optimizing Business Intelligence Through Behavioural Mining
- Keränen J, Prior DD & Koskela S. (2015). How do Customers Approach Solution Procurement? An Exploratory Study in the Mining Industry
- Abeza G, O'Reilly J, Mazanov J, Huybers T & Prior DD. (2015). Off-the-Field Scandals in Professional Sports and Impacts on Consumers Brand Engagement
- Prior DD, Mazanov J, O'Reilly N & Abeza G. (2015). The effects of scandal on purchase intention
- Prior DD. (2015). Purchase Inertia: Habitual and Impulsive Purchase Decisions in Business Markets
- Keränen J, Prior DD & Koskela S. (2015). A Cultural Perspective of Customer Value in Business Solutions Procurement
- Marcos-Cuevas J, Prior DD & Enz MG. (2015). Value Co-Destruction in Complex B2B Relations: Conceptualization and Mechanisms
- Abeza G, O'Reilly N, Mazanov J, Huybers T & Prior DD. (2014). Framing of Off-the-Field Scandals in Professional Sports: The Case of the National Football League
- Prior DD. (2014). Value vs. Satisfaction: Exploring Activity Trade-Off in Complex Solutions
- Prior DD, Drnevich P & Jifri A. (2013). Implications of Competence and Governance Strategies for Entrepreneurial Growth
- Prior DD. (2013). A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions
- Prior DD, Drnevich P & Jifri A. (2013). Implications of Competence and Governance Strategies for Entrepreneurial Growth
- Sun J & Prior DD. (2012). Evaluating the Relationship Between Stock Exchange Volatility and Macroeconomic Indicators in the Chinese Context: The Case of the Shenzhen Stock Exchange
- Barber E & Prior DD. (2012). Supply Chain Dominance: Examining Entry and Exit Barriers
- Prior DD. (2012). OK, we have the Resources, but what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value
- Prior DD. (2012). Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange - A Structured Abstract
- Prior DD. (2011). Developing a Typology of B2B Buyer-Supplier Relationships: Factoring in Service Delivery Approach
- Miller LM & Prior DD. (2010). Online Social Networks and Friendship Behaviour: A Self-Determination Theory Perspective
- Prior DD & Miller LM. (2010). Webethnography: A Typology of Online Contexts and Consequent Research Implications
- Prior DD. (2010). Examining Project Management Through a Marketing Lens: A Literature Review and Research Agenda
- Prior DD & Buttle F. (2006). A Holistic Model of Competitive Advantage: Integrating the IMP Perspective
- Prior DD. (2006). Examining the Effect of Relation-Specific Assets on Transaction Costs: A Pilot Study of Australian Companies' Supplier Relationships
- Prior DD. (2005). The Critical Mass of Networks: Implications for Marketing
- Prior DD. (2005). Engaging the Multiple Contexts of Management: Using Strategic Relationships to Guide Stakeholder Management Decisions
- Prior DD. (2004). Customer Value and its Role in Value Delivery System Accountability
- Prior DD. (2004). The Critical Mass of Organisations
Books
- Nailer C, Prior DD & Keränen J. (2017). A Dynamic Process Theory of Public Value In Public Value - A Research Anthology (In Press). Routledge.
- Mazanov J & Prior DD. (2016). Marketing, Integrity Management and Drugs in Sport In Managing Drugs in Sport. Routledge.
- Prior DD(ed.). (2012). Strategy, Management and Leadership: An Introduction (Daniel Prior)
- Prior DD. (2006). Retaining Customers in a Small Financial Planning Business: The Elusive Pursuit of Marketing's Silver Bullet In Kotler P, Brown L, Adam S & Armstrong G (eds), Marketing (6th Edition). Prentice Hall.
- Prior DD. (2006). What Makes a Tourist Destination? The Trials and Tribulations of Two Regional Centers In Kotler P, Brown L, Adam S & Armstrong G (eds), Marketing (6th). Prentice Hall, Australia.
- Prior DD. (2006). Researching a Regional Bed and Breakfast: Stanford Park In Kotler P, Adam S, Brown L & Armstrong G (eds), Principles of Marketing (3rd). Prentice Hall.
