Contact Professor Daniel Prior


Professor Daniel Prior has previously held the title of Professor of Strategic Sales Management at Cranfield University, UK and Senior Lecturer in Management at the University of New South Wales, Australia. Prior to re-joining academia in 2009, he held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. He is a past board member of SIDS and Kids ACT and Red Nose Ltd, both charities concerned with sudden infant death and infant loss and has also been a member of the UNSW Academic Board and the UNSW Canberra Board.

Professor Prior is a Senior Fellow of the Higher Education Academy, a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing

He obtained his PhD in 2008 from Macquarie Graduate School of Management at Macquarie University, Australia.

Research opportunities

Professor Prior is pursuing research that explores the effects of buyer-supplier relationships on economic outcomes. Key projects investigate the role of interpersonal ties in influencing relationship outcomes in the Australian Defence industry, the importance of information control on procurement success, and on developing business intelligence tools to improve relationship management decisions.

Current activities

Professor Prior is currently a Visiting Professor at Cranfield School of Management, Cranfield University. His teaching and research focuses on how inter-firm relationships contribute value to exchange partners at the individual, dyadic and network levels and teaches on executive courses in pricing and B2B relationships. His research has appeared in academic journals such as Industrial Marketing Management, the Journal of Business & Industrial Marketing and the Journal of General Management, among others.


Articles In Journals

Conference Papers