The Centre for Strategic Marketing and Sales’ key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales-performing organisations. Read more Read less

The Centre therefore seeks to answer the following questions:

  • How should organisations seek to achieve greater customer focus and what competitive advantage does it bring?
  • How can organisations improve their sales and key account management performance?
  • How should organisations design/evaluate customer experiences to maximise performance?
  • How and what process should organisations segment their customers, clients and consumers?
  • How should organisations engage with big data marketing analytics and what competitive advantage can it bring?
  • How should organisations position their brands and what are the implications?
  • How will marketing best be conducted in specific sectors such as retailing, political contexts, pharmaceutical, professional services, aerospace, defence?