The faculty of the Centre for Strategic Marketing and Sales are active publishers in top-ranked journals, regular contributors of papers at conferences and authors of top Marketing and Sales books.
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Books by the Centre for Strategic Marketing and Sales
2025
2024
- Hanlon A. (2024). Digital Business Strategy, Management & Transformation
- Lee Z, Alwi SFS & Gambetti R. (2024). Breaking barriers with disability inclusion: brand activism as a catalyst for social sustainability in fashion In Henninger CE, Alevizou P, Ryding D & Goworek H (eds), The Palgrave Handbook of Sustainability in Fashion. Springer Nature.
- Abdelrazek MA, Tourky M & Harvey WS. (2024). Harmonizing Brand Experience In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global.
- Abdelrazek MA, Tourky M & Harvey WS. (2024). Harmonizing brand experience: The role of sound in shaping the customer brand experience journey In Building Strong Brands and Engaging Customers With Sound.
- Shaalan A, Tourky M & Ibrahim K. (2024). AI Caramba! In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global.
Journal Articles
2025
- Esch DT, Mylonopoulos N & Theoharakis V. (2025). Evaluating mobile-based data collection for crowdsourcing behavioral research. Behavior Research Methods, 57(4)
- Prior DD & Marcos-Cuevas J. (2025). Transitioning to artificial intelligence-based key account management: a critical assessment. Industrial Marketing Management, 126
2024
- Lee Z, Alwi SFS & Gambetti R. (2024). The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. Journal of Business Research, 181(August)
- Muhammad SS, Dey BL, Bala H, Alwi SFS & Asaad Y. (2024). A Typology and Model of Privacy- and Security-Concerned Users’ Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation. Journal of the Association for Information Systems, 25(5)
- Hanlon A. What is the performance environment?. The Business & Management Collection, 2024(7)
- Kerr PD & Marcos Cuevas J. (2024). Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis. Journal of Professional Selling & Sales Management, 44(4)
- Theoharakis V, Zheng Y & Zhang L. (2024). Dynamic strategic marketing planning: the paradox of concurrently reconfiguring and implementing strategic marketing planning. Journal of Business Research, 174
- Theoharakis V, Wapshott R & Cham L. (2024). Work engagement and the impact of a social identity crafting approach to leadership: a case from Africa’s air transport industry. Personnel Review, 53(7)