The faculty of the Centre for Strategic Marketing and Sales are active publishers in top-ranked journals, regular contributors of papers at conferences and authors of top Marketing and Sales books.
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Books
2025
- Marcos, J., Guesalaga, R., Hough, A., Vincent, R. (2025). The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers. Kogan Page Publishers.
- Hanlon A. (2025). Digital Marketing: Strategy, Planning & Disruption (Third Edition).
- Weitzl WJ, Beldad AD, Petz G & Hanlon A. (2025). Consumer Persuasion by Chatbots In Contemporary Issues in Social Media Marketing. Routledge.
2024
- Hanlon A. (2024). Digital Business: Strategy, Management & Transformation.
- Lee Z, Alwi SFS & Gambetti R. (2024). Breaking barriers with disability inclusion: brand activism as a catalyst for social sustainability in fashion In Henninger CE, Alevizou P, Ryding D & Goworek H (eds), The Palgrave Handbook of Sustainability in Fashion. Springer Nature.
- Abdelrazek MA, Tourky M & Harvey WS. (2024). Harmonizing Brand Experience In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global.
- Abdelrazek MA, Tourky M & Harvey WS. (2024). Harmonizing brand experience: The role of sound in shaping the customer brand experience journey In Building Strong Brands and Engaging Customers With Sound.
- Shaalan A, Tourky M & Ibrahim K. (2024). AI Caramba! In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global.
- Esch D & Esch R. (2024). Strategie und Technik der Markenführung.
2022
- Hanlon A. (2022). The SAGE Handbook of Digital Marketing.
- Hanlon A. (2022). The SAGE Handbook of Social Media Marketing.
- Tourky M & Kitchen P (2022). Integrated Marketing Communications: A Global Brand-Driven Approach.
Journal Articles
2025
- Esch DT, Mylonopoulos N & Theoharakis V. (2025). Evaluating mobile-based data collection for crowdsourcing behavioral research. Behavior Research Methods, 57(4)
- Prior DD & Marcos-Cuevas J. (2025). Transitioning to artificial intelligence-based key account management: a critical assessment. Industrial Marketing Management, 126
2024
- Lee Z, Alwi SFS & Gambetti R. (2024). The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. Journal of Business Research, 181(August)
- Muhammad SS, Dey BL, Bala H, Alwi SFS & Asaad Y. (2024). A Typology and Model of Privacy- and Security-Concerned Users’ Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation. Journal of the Association for Information Systems, 25(5)
- Hanlon A. What is the performance environment?. The Business & Management Collection, 2024(7)
- Kerr PD & Marcos Cuevas J. (2024). Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis. Journal of Professional Selling & Sales Management, 44(4)
- Theoharakis V, Zheng Y & Zhang L. (2024). Dynamic strategic marketing planning: the paradox of concurrently reconfiguring and implementing strategic marketing planning. Journal of Business Research, 174
- Theoharakis V, Wapshott R & Cham L. (2024). Work engagement and the impact of a social identity crafting approach to leadership: a case from Africa’s air transport industry. Personnel Review, 53(7)