The Centre for Strategic Marketing and Sales’ key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales-performing organisations. Read more Read less
The faculty of the Centre for Strategic Marketing & Sales (CSM&S) enjoy an enviable worldwide reputation for practitioner oriented marketing research, particularly around strategic sales and key account management, customer experience management, and political marketing. Faculty have been recognised for their contribution to marketing research practice in numerous ways through recognition by the Market Research Society, through world class practitioner focused publications in Harvard Business Review, Sloan Management Review and California Management Review, and through high-profile book publications. Faculty are frequently sought for commentary in the media on marketing matters and as speakers at international, academic and industry conferences.
In addition to the above, faculty command various research interests including branding and marketing communications, big data marketing analytics, managing buyer-supplier relationships and retail marketing. Academic colleagues are actively publishing in top ranked marketing journals and are members of numerous editorial boards. They are also developing international thought leadership profiles in their particular fields.