The Centre for Strategic Marketing and Sales’ key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales-performing organisations. Read more Read less
The faculty of the Centre for Strategic Marketing and Sales (CSMS) enjoy a worldwide reputation for practitioner oriented marketing research, particularly around strategic sales and key account management, relationship management, and digital transformation. Within the Centre they also have two research forums; the Cranfield Customer Management Forum and the Key Account Management Best Practice Forum.
Faculty are actively publishing in top ranked marketing journals and are members of numerous boards, as well as publishing in high-profile book publications. Faculty are frequently sought for commentary in the media on marketing matters and as speakers at international, academic and industry conferences.
In addition to the above, faculty command various research interests including branding and marketing communications, complex buyer seller relationships and retail marketing. They are also developing international thought leadership profiles in their particular fields.