Welcome to the Strategic Marketing Forum

The Strategic Marketing Forum (SMF) delivers thought leadership through academic experts and is strongly linked to practice.

View upcoming events


Overview

Cranfield School of Management is ranked by the Economist as one of the world's top ten business schools and our Strategic Marketing MSc is a top-ranked marketing MSc.  We believe in the power of marketing which is key to all organisations.  Whether business to business or business to consumer, government to consumer or peer to peer, your product offer, the pricing models used, methods of promotion and access to your goods and services, are key decisions.

The Strategic Marketing Forum (SMF) is a community that delivers thought leadership through academic experts and is strongly linked to practice.  We share the latest marketing insights and best practice, enabling marketing leaders to stay ahead.  

The SMF addresses key areas:

  • The role of marketing in the organisation
  • Pressing issues for retailers in post-Covid environment
  • Marketing and sales collaboration
  • Account-based marketing
  • Understanding the evolving MarTech landscape
  • Pivoting to customer centricity
  • Delivering customer value
  • Managing customer touchpoints
  • Digital transformation strategies

Who is it for?

Marketing and commercial directors, senior and aspiring marketing professionals, and those in management roles who are curious about marketing and keen to enhance or share their own practice.


Membership benefits

  • Our members can gain access to, and participation in, a wide range of marketing research to create and sustain a competitive advantage
  • Learn about new marketing concepts and applications
  • Opportunity to learn from other organisations' experience
  • Access a dedicated membership website, and developing knowledge base, comprising all past presentations and faculty publications and reports.
  • Corporate discounts across Cranfield School of Management Executive Doctorate in Business Administration, Executive Masters programme and Executive Development programmes.

Future events

Wednesday 8th June 2022

SpeakerProfessor Vasilis Theoharakis
Theme:    In the age of agile, is there room for Strategic Marketing Planning?

Find out more and register


Thursday 22nd September 2022

SpeakerDr Javier Marcos Cuevas
Theme:    Negotiating in business: addressing biases to create and capture value

More details and registration available shortly.


Past events

Tuesday 10th May 2022

SpeakerDr Tamira King
Theme:    Deshopping: An insight into fraudulent returns behaviours from the consumer and retail perspective


Membership

Membership is open to directors, senior and aspiring marketing professionals, and those in management roles who are curious about marketing and keen to enhance or share their own practice.

Membership is subject to approval, please apply to:

Hanifa Umar
Business Administrator
Centre for Strategic Marketing and Sales