Strategic marketing planning has been widely hailed to positively enhance firm performance. However, marketing planning capabilities have also been described as paradoxical based on findings that after a certain point they lead to a performance decline.
This webinar considers whether in an age where organisations are embracing agile practices for developing products and services, does strategic marketing planning remain relevant or it is something from the past?
Find out more about how strategic marketing planning benefits organisations and steps you can take to manage marketing in an ever-changing world.
Attending this webinar will give you:
- The lasting value of strategic planning
- Conditions that enhance strategic marketing planning
- Moving towards a dynamic marketing planning process
Professor Vasilis Theoharakis is a specialist in strategic marketing, new product development and entrepreneurship.
Vasilis has extensive experience consulting national and international firms and is actively involved in executive education and has taught on executive programmes for companies such as Shell, Vodafone, Glaxo SmithKline, Eurobank, Novo Nordisk and Bank of Piraeus.
Who is it for?
This free webinar is open to marketing and commercial directors, senior and aspiring marketing professionals and those in management roles who are curious about marketing and keen to enhance or share their own practice.