Marketing
7 Keys to The Strategic Application of Social Media for B2B
by Dr Annmarie Hanlon, Senior Lecturer
Avoid Getting Lost in Translation
by Richard Brooks, KAM Forum member
Connective Engagement
by Betty Monroe - KAM Forum Guest Speaker
Entrepreneurship in Corporate Life
by Gordon McAlpine- KAM Forum Guest Speaker
Marketing in this Covid-19 Driven Recession
by Professor Malcolm McDonald, Emeritus Professor
Rise of the Intelligent Organisation?
by Sean Culey, Visiting Fellow
The Future of Work
by Professor Emma Parry
Strategic Sales and Key Account Management
Addressing the Challenges of Sales Strategy Implementation
by Dr Javier Marcos, KAM Forum Director
Executive Insight - Crafting a Value-Creating Sales Strategy
by Dr Javier Marcos, KAM Forum Director
Creating a High Performing Sales Organisation
by Dr Javier Marcos, Visiting Fellow
Developing Customer-Led and Customer-Focused Strategies
by Dr Sue Holt, Visiting Fellow
Key Account Management: Negotiating with Key Customers
by Dr Sue Holt, Visiting Fellow
Malcolm McDonald's Ten Guidelines for Profitable Key Account Management
by Professor Malcolm McDonald, Emeritus Professor
Executive Insight - Managing and Measuring Sales Performance
by Dr Javier Marcos, KAM Forum Director
Executive Insight - Managing the Key Account Portfolio
by Dr Sue Holt, Visiting Fellow
Selling Post Pandemic
by Dr Javier Marcos, KAM Forum Director & Mark Davies, Visiting Fellow
What does a Great Key Account Manager look like?
by Dr Sue Holt, Visiting Fellow
World Class Key Account Planning
by Dr Sue Holt, Visiting Fellow
Why Most Companies get Key Account Management (KAM) Hopelessly Wrong
by Professor Malcolm McDonald, Emeritus Professor
Implementing Key Account Management
Adopting Key Account Management - 12 Mistakes to Avoid
by Mark Davies, Visiting Fellow & Co-Director of the KAM Forum
Creating Compelling Customer Value Propositions
by Mark Davies, Visiting Fellow & Co-Director of the KAM Forum
How can you Co-Create Value with your Strategic Customers?
by Dr Javier Marcos, KAM Forum Director
Implementing Key Account Management: To Plan or not to Plan....
by Dr Sue Holt, Visiting Fellow
International Key Account Management - The World is (or Could be) your Oyster...
by Dr Sue Holt, Visiting Fellow
KAMA Chameleon
by Dr Sue Holt, Visiting Fellow
Keeping Key Customers Close Through Uncertain Times
by Dr Sue Holt, Visiting Fellow
Key Account Management and Procurement
by Mark Davies, Visiting Fellow
Motivating, Incentivizing and Rewarding for Key Account Management
by Dr Javier Marcos, KAM Forum Director
The Key Account Management Framework
by Mark Davies, Visiting Fellow
The Value Planning Framework for Key Accounts
by Mark Davies, Visiting Fellow
