Forthcoming Events
Webinars
19th October 2023
Speaker: Dr Simon Templar - Cranfield
Theme: Using Financial Information to Enhance your Business Relationship with Your Key Account
16th November 2023
Speaker: TBA - Salesforce
Theme: How do Value Capture Specialists Capture Value for the Customer and Strategic Supplier?
7th December 2023
Speaker: Professor Hervé Legenvre - EIPM
Theme: What does Procurement Look for from Suppliers in 2023? How Should you Ensure you Deliver these Things?
Forthcoming Quarterly Events (onsite)
23rd November 2023 -Winter Conference
Previous Webinars
13th July 2023
Speaker: David Haigh - Brand Finance
Theme: How do Value Propositions Power the World's Strongest Brands?
15th June 2023
Speaker: Professor Kevin Morrell - Cranfield
Theme: Is Strategy a Fairy Story?
29th June 2023
Speaker: Professor Javier Marcos - Cranfield
Theme: KAM Masterclass No3. - What Practical Techniques can you Adopt to Create High Impact Customer Value Propositions?
18th May 2023
Speaker: John MacDonald-Gaunt - IBM
Theme: What Techniques can you Adopt to: 1. Engage Customers 2. Build Stronger Relationships 3. Align your own Organisations Teams
13th April 2023
Speaker: Dr Sue Holt - Cranfield
Theme: KAM Masterclass No.2 - How can you Capture a Compelling Complex Customer Strategy on a Single Diagram?
16th March 2023
Speaker: Andrea Clatworthy - Fujitsu
Theme: How is Account Based Marketing (ABM) being Adopted to Understand Customers and Drive Commercial Success?
16th February 2023
Speaker: Mark Davies - Cranfield
Theme: KAM Masterclass No1. - Practical Techniques to gain a Deeper Understanding of the things your Customer Needs and Values
19th January 2023
Speaker: Gabi Steimer - Jacobs (KAM Forum member)
Theme: Procurement Decision Making in the Public Sector
