Forthcoming events
Key Account Management Forum Members Meeting - 19 June 2025
Previous webinars
5 December 2024
14 November 2024
8 October 2024
14 November 2024
5 December 2024
17 July 2024
Theme: Cross-Functional Collaboration
22 May 2024
Theme: Building and Nurturing Relationships (Stakeholder Management)
12 June 2024
Theme: Value Proposition Development
6 March 2024
Theme: Understanding the Business Landscape
9 February 2024
Theme: Accounting for Change: the AI Journey
7 December 2023
Speaker: Professor Hervé Legenvre - EIPM
Theme: What does Procurement Look for from Suppliers in 2023? How Should you Ensure you Deliver these Things?
16 November 2023
Speaker: Dr Mariano Hernandez - Salesforce
Theme: How do Value Capture Specialists Capture Value for the Customer and Strategic Supplier?
19 October 2023
Speaker: Dr Simon Templar - Cranfield
Theme: Using Financial Information to Enhance your Business Relationship with Your Key Account
14 September 2023
Speaker: Todd Snelgrove - SAP
Theme: How do the Worlds most Successful Organisations Compete on Value not Price?
13 July 2023
Speaker: David Haigh - Brand Finance
Theme: How do Value Propositions Power the World's Strongest Brands?
15 June 2023
Speaker: Professor Kevin Morrell - Cranfield
Theme: Is Strategy a Fairy Story?
29 June 2023
Speaker: Professor Javier Marcos - Cranfield
Theme: KAM Masterclass No3. - What Practical Techniques can you Adopt to Create High Impact Customer Value Propositions?
18 May 2023
Speaker: John MacDonald-Gaunt - IBM
Theme: What Techniques can you Adopt to: 1. Engage Customers 2. Build Stronger Relationships 3. Align your own Organisations Teams
13 April 2023
Speaker: Dr Sue Holt - Cranfield
Theme: KAM Masterclass No.2 - How can you Capture a Compelling Complex Customer Strategy on a Single Diagram?
16 March 2023
Speaker: Andrea Clatworthy - Fujitsu
Theme: How is Account Based Marketing (ABM) being Adopted to Understand Customers and Drive Commercial Success?
16 February 2023
Speaker: Mark Davies - Cranfield
Theme: KAM Masterclass No1. - Practical Techniques to gain a Deeper Understanding of the things your Customer Needs and Values
19 January 2023
Speaker: Gabi Steimer - Jacobs (KAM Forum member)
Theme: Procurement Decision Making in the Public Sector
