Cranfield has a team of experienced academics and practitioners working with the Customer Management Forum.
Dr Carmine Basile - Forum Director
Carmine’s areas of interest lie in strategic management, managerial capabilities, inter-subgroups dynamics and organisation design.
Professor Stan Maklan - Forum Director
Stan Maklan is Professor of Marketing and Technology and his research focuses upon Big Data - Marketing Analytics, Customer Relationship Management (CRM), Customer Experience (CX), Marketing Measurement and Accountability and Marketing Leadership. Collaborations with talented partners take him into the areas of ethical consumption, making sense of big data and development of B2B solutions.
Ian Traynor - Client Relationship Director
Ian's focus has been on functional sales and marketing - strategy, operating models, and segmentation and customer experience, digitalisation across B2B and D2C and board level consulting on strategy.