This course will provide you with an understanding of how implementing a Servitization business model can deliver added value to your customers through service.

At a glance

  • Dates
    • Please enquire for course dates
  • Duration6 Weeks
  • LocationOnline
  • Cost£1,500

Course structure

This is an online course with case studies and mentoring bespoke to your business for individual study to develop problem-solving skills and to embed the learning. There is online tuition and mentoring from industry experts and facilitation from Cranfield as well as bespoke assignments for each module. Six weeks duration. In weeks one to five you will typically spend three hours in online study and up to four hours on assignments and mentoring sessions. In week six your time is dedicated to your final project and review with your mentor

What you will learn

  • An understanding of the concept of servitization, why this is valuable in today’s business environment
  • An appreciation of the transformation process necessary to move from pure manufacturer to service provider
  • An understanding as to how technology can be used to effectively and efficiently deliver your service offering
  • How to assess the suitability of a Servitization strategy for your business

Core content

Module 1 - Competing Through Services

Module 2 - Service Design

Module 3 - Design for Service

Module 4 - Transformation and  Service Supply Networks

Module 5 - Service Enabling Technologies

Module 6 - Servitization Strategy Assessment

Who should attend

The course is designed for senior managers, in manufacturing companies of all sizes, who are looking to increase customer value through the provision of services linked to their products. The target roles include: Managing Director, Business Development and Operations Director / Managers, Service Managers. 

Read our Professional development (CPD) booking conditions.