The Centre for Strategic Marketing and Sales is globally recognised for our applied research in areas like strategic marketing, branding, marketing communications, retailing, sales, key account management, digital channels and internationalisation. Leading two research forums focused on customer and key account management.
The faculty regularly publish in leading marketing journals, author books, contribute to media discussions and speak at global academic and industry fora. We also build international thought leadership profiles and serve on advisory and editorial boards, strengthening our influence and shaping the future of marketing and sales practice.
