The Strategic Marketing and Sales Group is a world leading academic team.

The Group run highly regarded MSc programmes, executive short courses, customised executive programmes in Strategic Marketing and Strategic Sales/Key Account Management. In addition, the group run the Key Account Management Best Practice Forum and the Customer Management Forum.

Cranfield's unique, all-inclusive strategic marketing and sales foundations model to becoming a world class, adaptive, customer-centric organisation. Backed by industry research and insights, our model below has been embedded across our strategic marketing and sales portfolio.