Build market-led strategies aligned to customer priorities.
Strategic marketing defines where and how an organisation competes. It enables leaders to respond to changing customer expectations, assess market opportunities, prioritise investment and build long-term value.
For senior managers and executives, strategic marketing goes beyond campaigns and communications. As a core element of successful commercial leadership, strategic marketing informs competitive positioning, guides resource allocation and underpins sustainable growth.
The Strategic Marketing online courses are designed for managers, directors and business leaders who want to strengthen strategic judgement and market focus. You will examine market dynamics and customer behaviour, assess growth opportunities, clarify competitive positioning, and develop value propositions that support long-term performance.
Who is this for?
Professionals and senior leaders who want to strengthen their strategic marketing capability, better understand customer behaviour and align their organisation with changing market conditions.
Course structure
Two-module option
The Bronze and Silver modules provide foundational knowledge and explore fundamental principles of the subject. You will learn independently and receive immediate access to the online learning materials.
Three-module option
After completing Bronze and Silver, the Gold module takes your learning to the next level. Comprising two days (five hours per day) of live online interactive workshops led by Cranfield faculty, the Gold module offers an opportunity to dive deeper into the subject and interpret the learning through the context of your own organisation.
Two-module option
Overview
- DurationApproximately 10-12 hours, plus reflection activities
- Cost£298
- DateN/A
- TimeN/A
- Individual learnerYes
- Organisational cohortsYes
Three-module option
Overview
- DurationApproximately 20-24 hours, plus reflection activities
- Cost£950
- DateN/A
- TimeN/A
- Individual learnerNo
- Organisational cohortsYes (minimum cohort size 10)
Programme impacts – Bronze and Silver
- Develop a strategic view of marketing that aligns organisational decisions with customer needs.
- Assess and strengthen your organisation’s market orientation.
- Confidently apply segmentation, targeting and positioning to identify growth opportunities.
- Analyse customer insights and improve the quality of insight processes.
- Evaluate market segments, brand positioning and marketing capabilities.
- Apply traditional and digital engagement tools to address strategic marketing challenges.
Programme impacts – Gold
All of the programme impacts for Bronze and Silver, plus:
- Apply strategic marketing frameworks to real organisational challenges in facilitated group sessions.
- Critically review marketing strategies and identify opportunities for improvement.
- Collaborate with peers to turn insights into actionable, evidence-based recommendations.
- Engage directly with faculty to explore practical applications of strategic marketing principles.
Modules
Modules
Digital Badges
On completion of each module, you will be issued with a digital badge that can be displayed on your professional profiles, serving as compelling evidence of your expertise and commitment to staying at the forefront of business and management knowledge.
Programme Director
How to apply
Next steps
Our team of executive development experts will be happy to talk to you about your development needs, please email us or call +44 (0)1234 754500.
Book 2-module option Organisations – enquire now
