Get the Cranfield Breakthrough Advantage.
Who is this for
- are on a growth trajectory preparing them for the future
- have recently been promoted into a director role
- are being asked to lead and manage a larger business unit
What you will get
The capability to bring together and lead your organisation through ambiguity. You will acquire modern strategies and thinking enabling you to ignite change, transform and transition your business. You will be able to successfully set new direction, lead innovation and strategic initiatives. Reaching a point of greater understanding of who you are, where you are and your purpose in business and life.
“I made valuable relationships on the course and gained a network of peers which I’ve been able to keep in contact with after."
"The Mercuri Urval coaching was really valuable. Within a short space of time Lesley seemed to understand me, my strengths and development areas and what interventions could help address these. She challenges where needed and does a great job of relating back to principles or approaches you can adapt.“
Kate Duggan, Head of Portfolio Marketing, Redgate Software
"Brilliant delivery, I really liked Cliff’s direct approach and how he challenged my responses and pushed me to think further into each topic. [The programme is] a fantastic, practical approach to the generic term of ‘strategic thinking’, [you are] constantly prompted to apply this to your own work place.”
Chris Sowerby, Head of Finance, GL Education Group
"Peter provides very relevant, up-to-date materials. His way of linking everything together and giving a summary of each session and day is much appreciated.”
Dr Ahmed Shalaan, Senior Lecturer, Cranfield School of Management
At a glance
- 13 Sep 2021
- 19 Sep 2022
- Duration8-10 hours virtual learning + 5 days residential + 5 days residential + review sessions after 6 and 12 months
- LocationCranfield Campus and Virtual Learning
Cost£17,560 + VAT
Module one – Introduction and coaching with Mercuri Urval (MU), online (approximately 8 hours to complete)
This module includes orientation of the programme, introductions and content consumption. You will undertake a personal inventory of your leadership values and skills with our partner Mercuri Urval, a pioneer in the predictive assessment of people.
Module two - The realities of business leadership, face to face (5 days residential)
In this module you’ll look at the realities of business leadership, understand the role of a senior leader and the responsibilities to take decisions, think more and bring others with you and the bigger picture with links between strategy, leadership and environment.
Module three - Developing future thinking and realising personal capability, face to face (5 days residential)
This module focuses on resilience and planning for the future. You’ll explore building your ability to think more strategically and contribute to the future growth and success of your organisations. You’ll also identify a significant strategic project for your business which will form the basis of a robust business and personal action plan. Sessions throughout module two and three will provide you with the capabilities to implement this plan effectively, along with your own career goals, back at work.
6-month progress review day, face to face (one day)
3 months after you complete Module 3 we invite you back to Cranfield to review the progress you have made against your action plans, and set new targets in light of your achievements to date.
12 month continuing development review day, online (2/3 hours)
To support your continuing development, we invite you back to a 12 month review day, delivered virtually, to reflect on the long-term impact of the programme, to gain insight into managing your personal development and to plan the next phase of your leadership career.
Throughout, you will benefit from coaching sessions following each module.
What you will experience
Join executives from corporate, mid-market and family firms as you prepare to capitalise on the opportunities that the emerging landscape is presenting. In nine-months you will learn, examine your reality, explore concepts and how to apply them, ultimately enabling you to:
- Gain the ability to lead in an emerging landscape
- Take a system’s thinking approach
- Be inspired from a wide set of circumstances and market forces to drive innovation in your business
- Examine your business and sector
- Formulate and apply strategic concepts and decision making
- Develop new insights and strategies to support your leadership role
- Discover your inner purpose in the context of your career.
This unique and practical programme features:
- Experiencing innovation first-hand through meeting entrepreneurial leaders. This enables you to draw inspiration and learn from three different business types:
- Start-up incubator
- Market disruptor
- High growth business
- Cranfield renowned faculty
- Peer to peer learning
- A plan to accelerate progress and change in your business.
The programme modules run on the following dates:
|September 2021||September 2022|
||Opens 6 September 2021||Opens 30 September 2022|
|Module 2||11-15 October 2021||14-18 November 2022|
|Module 3||29 November - 3 December 2021
||23-27 January 2023|
|Review 1||March 2022 tbc
||March 2023 tbc|
|Virtual Review||September 2022 tbc||September 2023 tbc|
20% discount (Tuition fee only) for Cranfield School of Management Alumni.
Accommodation options and pricesTuition, course materials, full board accommodation and lifelong access to Alumni Membership benefits are included in the price of this course.
Location and travel
Cranfield School of Management is situated in Bedfordshire close to the border with Buckinghamshire.
The School is located almost midway between the towns of Bedford and Milton Keynes and is conveniently situated between junctions 13 and 14 of the M1.
London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections to and from just about anywhere in the world.
Cranfield Management Development Centre
This course is provided by Cranfield Management Development Ltd a wholly owned subsidiary of Cranfield University