Unlocking the entrepreneurial potential in research communities – What are you waiting for?

Orsolya Ihasz reflects on the i2i - Ideas to Innovation 2022 programme – read more »

Ideas to Innovation (i2i) has been designed for ambitious individuals looking to unlock their entrepreneurial and creative potential. This programme encourages research students to consider the social and economic relevance of their research.

Within the i2i programme you will:

  • Explore entrepreneurship as an for option for corporate innovation and new venture creation.
  • Gain a basic understanding of business.
  • Develop knowledge of how to commercialise your research.
  • Develop a network of likeminded researchers facing similar challenges.

This course encourages researchers, engineers, entrepreneurs, and business people from multiple disciplines to talk to each other “outside the box”. The programme helps you explore your desire to take your research to market, understanding creative methods, team building, cultures and communications and the very basics of business. By the end of the course you will have had fun, learnt about yourself and your idea and managed to communicate them effectively.

You will have met a huge network of smart entrepreneurial people, feel that you are amongst people with shared values and hopefully feel encouraged to take your research forward into society.

Within this three-day entrepreneurial programme, we combine large scale plenary sessions with small group activity. Each group has two facilitators to transfer the learning from the plenary – to guide and support you. We feel that this format enables you to consider the social and economic relevance of your research, and will equip you with the skills and know-how to turn your ideas into action.

i2i is for

  • Researchers within Centres of Doctoral Training and partner institutions
  • Doctoral candidates across multiple disciplines
  • Postdocs from multiple disciplines


Join us for this immersive three-day residential from 11-13 January 2023. Designed to help you connect to yourself and others, you have the opportunity to stay on campus or nearby to make the most of this in-person programme at Cranfield.

The programme is led by Dr Orsolya Ihasz, Lecturer in Entrepreneurship in collaboration with Dr Shai Vyakarnam, Visiting Professor in Entrepreneurship at Cranfield University and Professor Neil Hartman at MIT and a team of expert facilitators ranging from academia and industry.

i2i Structure

  • Day One enables understanding of personal values, motivations, and direction.
  • Day Two focuses on the importance of building teams, as well as generating potential impact pathways for your research.
  • Day Three looks at the basic elements of taking an idea and turning it into a product or service and how to communication it with passion.


Dr Orsolya Ihasz
Orsi is a Lecturer in Entrepreneurship at Cranfield University and acts as an Enterprise Technology Lead to support entrepreneurial ventures geared towards finding solutions to SDGs. She is passionate about promoting social change through the use of digital technology.

Dr Shailendra Vyakarnam
Shai is a Visiting Professor at the Bettany Centre for Entrepreneurship at Cranfield University, having been Director for four years. Previously, for fourteen years, he was founding director of Centre for Entrepreneurial Learning at the University of Cambridge. He is passionate about entrepreneurship education and development and has been in this field for over 30 years.

Dr Neal HartmanDr Neal Hartman
Neal Hartman is the Group Head of the Managerial Communications group at MIT Sloan and teaches courses in Leadership and Strategic Communication.  He also teaches internationally in China, South Korea, Portugal, Finland, Nigeria, and the U.K.  Neal also consults with a variety of companies and organizations around communication issues and topics and has worked with numerous potential and practicing entrepreneurs.

How to apply

Register your interest below, and the i2i team will get back to you as soon as possible.

Apply now


Limited free places are available to Cranfield University PhD students.

There are paid spaces available for non-Cranfield doctoral students and researchers, please contact Orsolya Ihasz at Orsolya.Ihasz@cranfield.ac.uk for more information.