Essential Management provides the senior team with the key tools needed to effectively manage functional departments and resources within SMEs. While core management skills are universal, the context and challenges of an SME are very different from businesses in earlier or later stages of growth. Therefore, equipping managers with the skills and understanding of how they can truly impact the business in this stage is fundamental. During the programme, participants will identify opportunities and develop a commercially-driven business case that will contribute to the business strategy.

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Programme information – Face-to-face

Programme information – Live online

Module dates

The programme modules run on the following dates:

  January 2022 October 2022 
Module 1

25-26 January 2022  31 Oct - 01 Nov 2022
Module 2

9-10 March 2022  05-06 December 2022


What you will learn

The programme is a modular course run over four days in total during which managers will develop deeper understanding of the core elements of management for small-medium businesses. The focus will be on driving enhanced performance by addressing strategy, marketing, finance, human resources and personal effectiveness. The course also provides a valuable opportunity to benchmark against other SMEs in the cohort.

Core content

  • Strategy
  • Marketing
  • Finance
  • People management
  • Personal effectiveness.

Who should attend

Managers and senior teams in growing businesses.

Location and travel

Cranfield School of Management is situated in Bedfordshire close to the border with Buckinghamshire. 

The School is located almost midway between the towns of Bedford and Milton Keynes and is conveniently situated between junctions 13 and 14 of the M1.

London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections to and from just about anywhere in the world.

For further location and travel details

Location address

Cranfield Management Development Centre 
Wharley End
MK43 0HG

What the participants think:

"Just a note to say what an excellent programme I thought 'Essential Management' was. For someone without a great deal of management training it was hugely beneficial and I feel far better equipped to take our business forward. I now look forward to the challenge of implementing everything I have learnt! Thanks again!"
Matthew Scrivens, ABSCO Materials

"I would just like to say thank you for an eye opening 4 days!!! I have a new found energy & enthusiasm and am determined to put into practice what I have learnt!"
Luke Desmond, Churchill Knight & Associates Ltd

Programme Directors

Programme Leaders:

Andy Haworth

Jerry Sandys


Tuition, course materials and full board accommodation are included in the price of this course.


Discounts available for the same organisation over a 12 month period:

  • Send 2 delegates - 1 x full price and 1 x 10% tuition discount
  • Send 3 delegates -  2 x full price and 1 x 25% tuition discount  
  • Send 4 delegates -  3 x full price and 1 x 30% tuition discount  
  • Send 5 delegates -  4 x full price and 1 x 50% tuition discount

This course is provided by Cranfield Management Development Ltd a wholly owned subsidiary of Cranfield University