Supervisor: Richard Wilding OBE

Supply Chain Strategy has a critical impact on the competitive advantage of organisations because of its vital role in delivering corporate / marketing strategy. However, there is a problem: in many organisations, supply chain strategy is either absent altogether or, still worse, is inappropriate.

Excellence in supply chain strategy requires the following areas to be addressed: supply chain process design infrastructure design information systems design and organisation design.
  

Potential research topics include:

  • The development of methodologies to design and implement supply chain strategy within different sectors.
  • The alignment of competitive strategy and supply chain strategy ? enabling operations and marketing to work in harmony!
  • The evolution of supply chain strategy over time within an organisation.
  • The impact of supply chain strategy on process design or infrastructure design or information systems design or organisational design.
Applications are invited from researchers interested in this emerging topic area.
  

Contact

Professor Richard Wilding, Tel: 01234 754829, Email: r.d.wilding@cranfield.ac.uk