Current and Past Projects

EU-InnovatE

A large multi-country project called EU-InnovatE, involving 14 European business schools, is being funded under the Sustainable Lifestyles and the Green Economy in Europe theme. It is finding out how European Union policy can encourage its citizens to come up with innovations which will help us live more sustainable lives.

Media Digital Transformation of Marketing

This is a one year Publicis project exploring the impact of the emerging data rich environment upon the role, power and practices of the marketing function. The goal of this project is to develop an empirically grounded framework and process for the transformation of marketing.

Project Servator - Evaluating Communications Effectiveness for Suspicious Activity Reporting

This is funded project to evaluate communications effectiveness of Servator police deployment and associated promotion to generate public suspicious activity reporting to reduce a broad spectrum of criminality including terrorism.