Commenting on Unilever’s decision to drop the word ‘normal’ and stop the practice of excessive editing of models’ photographs, Dr Tamira King, Senior Lecturer for Strategic Marketing and Sales at Cranfield School of Management, said:

“What a wonderful leap forward. No more airbrushing or encouraging consumers to aspire to be the advertised perception of ‘normal’. It is great to see a company, like Unilever, celebrating everyone in all forms.

“Hopefully, more companies and major brands will follow this example and begin to reflect the reality of human body shapes in their advertising.”

Notes for editors

For further information please contact:

Media Relations, Cranfield University.
T: +44 (0) 1234 75 4999

About Cranfield University

Cranfield is a specialist postgraduate university that is a global leader for education and transformational research in technology and management.

About Cranfield School of Management

Cranfield has been a world leader in management education and research for over 50 years, helping individuals and organisations learn and succeed by transforming knowledge into action. We are dedicated to creating responsible management thinking, improving business performance and inspiring the next generation of business leaders. We work to change the lives of our students and executives by encouraging innovation and creative thinking, as well as the drive to succeed and make a real impact on their organisations.

Organisations as diverse as Jaguar Land Rover, BAE Systems, Royal Dutch Shell, L’Oréal, UNICEF and the African Development Bank have benefited from our work, which ranges from management research projects, through staff talent management development on our MBA courses, to customised executive programmes.

Cranfield is one of an elite group of Schools worldwide to hold the triple accreditation of: AACSB International (the Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (the Association of MBAs).

In the Times Higher Education/Wall Street Journal World University Rankings 2019, our Finance and Management MSc is ranked second in the UK, fourth in Europe and sixth in the world.

Our open and customised executive education programmes are ranked in the top ten in the UK, according to the latest Financial Times survey, and in the top ten in the world for international reach.

Over 8,000 people come to Cranfield each year to benefit from our executive and professional development programmes.

Cranfield School of Management was the first business school in the UK to launch an Executive MBA via the newly created Apprenticeship Levy, run in partnership with Grant Thornton.