Commenting on Unilever’s decision to drop the word ‘normal’ and stop the practice of excessive editing of models’ photographs, Dr Tamira King, Senior Lecturer for Strategic Marketing and Sales at Cranfield School of Management, said:
“What a wonderful leap forward. No more airbrushing or encouraging consumers to aspire to be the advertised perception of ‘normal’. It is great to see a company, like Unilever, celebrating everyone in all forms.
“Hopefully, more companies and major brands will follow this example and begin to reflect the reality of human body shapes in their advertising.”
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About Cranfield School of Management
Cranfield has been a world leader in management education and research for over 50 years, helping individuals and organisations learn and succeed by transforming knowledge into action. We are dedicated to creating responsible management thinking, improving business performance and inspiring the next generation of business leaders. We work to change the lives of our students and executives by encouraging innovation and creative thinking, as well as the drive to succeed and make a real impact on their organisations.
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Cranfield School of Management was the first business school in the UK to launch an Executive MBA via the newly created Apprenticeship Levy, run in partnership with Grant Thornton.