Bridge the gap between sales and marketing to create strategic alignment
The Strategic Marketing and Sales Postgraduate Award establishes the concept of integrated sales and marketing functions, aligned to deliver organisational strategy. You will explore how combining market-led strategies designed around customer priorities with a robust sales planning process that drives commercial performance creates meaningful value for both customers and organisations. Through a customer focused lens you will examine growth opportunities, competitive positioning, customer value, commercial strategy and value propositions.
Build your Postgraduate Award by completing the Bronze, Silver and Gold modules in two online courses, plus an Integrated Assessment after completion of the courses. For the Strategic Marketing and Sales award you will complete Strategic Sales Management - Online and Strategic Marketing - Online courses.
Programme information
- DurationApproximately 60 hours of study, plus reflection activities
- LocationOnline
- Cost£1,800
Who is this for?
Managers, professionals and senior leaders who are interested in commercial strategy, strategic marketing, customer behaviour and engagement.
Entry requirements
If you are an international student you may need to provide evidence of your English language proficiency, see the requirements page for details.
How you will study
The two Online Short Courses required for this Postgraduate Award are Strategic Sales Management - Online and Strategic Marketing - Online courses. The Bronze and Silver modules are self-paced, so you choose how much you want to learn and when. For Gold modules, two days (5 hours each day) of live-online learning is required (see dates on course pages).
- Bronze: 4 hours online, access anytime
- Silver: 6 hours online, access anytime
- Gold: 10 hours live-online learning
The integrated assessment covers both modules and usually consists of a 4,000-word report, completed during a specified 5-week window. Full details will be provided nearer the assessment time.
