Account based marketing (AB) involves targeting specific accounts with a set of sales and marketing activities. Artificial intelligence (AI) is changing the nature of ABM and has a direct impact on the buying journey.
There is a lot of talk and hype about AI and its dangers, but there are significant opportunities too, especially in the marketing and sales process.
In this session Dr Wilkinson will explain ABM, and how and where AI fits in to maximise impact.
Attending this webinar will give you:
- Overview of ABM in practice
- The ABM buying journey
- How and where in the ABM process AI can supercharge your efforts
Speaker
Dr Matt Wilkinson is a recovering scientist turned marketer and has spent the past two decades working in the life science and technology space.
He works with life science and technology companies at the intersection of sales, marketing, technology, and innovation.
Matt holds a Visiting Fellowship at Cranfield School of Management, is the founder of Strivenn Ltd, leads the life sciences segment at the global cloud-based agency UP THERE, EVERYWHERE and is the commercial director for IT security training organisation Reflare.
Who is it for?
This webinar is open to marketing and commercial directors, senior and aspiring marketing professionals and those in management roles who are curious about marketing and keen to enhance or share their own practice.
