• Job title Vice-President Exports
  • Organisation MBDA
  • CourseImplementation and Evaluation of Successful Defence and Civil Offset Strategy

Why did you choose Cranfield?

In common with many defence companies, offset now forms a significant element of all MBDA export sales campaigns.  The focused offset training provided by Cranfield has been invaluable in developing the company's understanding of this rapidly evolving discipline. From personal experience, the ideas, processes and implementation strategies explained by the Cranfield team have enabled a targeted approach to our offset offerings, which has already proved successful on numerous campaigns.