Patrick Reinmoeller, PhD, is Professor of Strategic Management at Cranfield School of Management, UK and a Core Member of the China Research Centre and a Visiting Professor at Erasmus University in the Netherlands. His research on strategy and innovation within MNEs with an emphasis on capabilities to create and exploit knowledge has been published in the Asia Pacific Journal of Management, European Management Journal, MIT Sloan Management Review and Strategic Organization.

Patrick was a full time member of faculty at Erasmus University, the Japan Advanced Institute of Science and Technology and Visiting Faculty at the University of Pretoria (South Africa), Hitotsubashi University (Japan), NUCB (Japan),  LIUC (Italy) and St Gallen University (Switzerland). Patrick is a member of the editorial board of the International Journal of Technology Intelligence and Planning, International Journal of Strategic Change Management. Reviewing for the Academy of Management Review, Organization Science, Organization Studies, MIT Sloan Management, Journal of Management Studies, and other leading journals, he has won multiple reviewer awards of the Academy of Management and the Strategic Management Society. Patrick was educated in Germany, Italy and Japan. He received his PhD at the University of Cologne and completed his post-doctoral research at the Institute of Innovation Research, Hitotsubashi University. Patrick was educated in Italy, Japan and Germany and his working languages are Dutch, English, German, Italian, and Japanese.

His most recent publications are entitled: “Leaping to Optima? Knowledge Creation and Behavioral Theory” in Towards Organizational Knowledge edited by G. von Krogh, H. Takeuchi, K. Kase and C.G. Canton (2013) Palgrave Macmillan; "How to Win a Price War" MIT Sloan Management Review, 2014, 55 (3) 15-17; Reinmoeller, P. (2015) "The Judgement of Leaders", Management Focus, Issue 38, 3-9 and "Relational Capital and Individual Exploration: Unraveling the influence of Goal Alignment and Knowledge Acquisition", Organization Studies, 2015, 36 (6) 809-829; Reinmoeller, P and Ansari S (2015) "The Persistence of a Stigmatized Practice: A Study of Competitive Intelligence", British Journal of Management.

Current activities

Patrick Reinmoeller is Professor of Strategic Management at Cranfield School of Management where he currently teaches Strategic Management as a core subject on the MBA and EMBA plus an elective on International Business. At Cranfield, Patrick is involved in research and executive development programmes for clients in professional services and manufacturing. 

Since 2011 his programme ‘Directors as Strategic Leaders’ has supported senior executives in looking beyond their organizational silos to face the challenges of today’s complex and dynamic global force field.  

Patrick specializes in competitive strategy, strategic innovation and  knowledge creation, particularly relating to profitable growth and business model change. Patrick’s research interests include Strategic Management; Organization Theory; Knowledge and Innovation; and  International Business.


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Articles In Journals

Conference Papers

  • Hussels S, Koryak O & Reinmoeller P (2014) Repertory grid-based analysis of entrepreneurs' resilience. In: EURAM 2014: 14th European Academy of Management Annual Conference, Valencia.
  • Reinmoeller P & Ansari S (2014) Constructing usefulness for a stigmatised practice. A study of competitive intelligence. In: EURAM 2014: 14th European Academy of Management Annual Conference, Valencia.
  • Giudici A, Reinmoeller P, Ireland RD & Tihanyi L (2013) Entrepreneurs' repertoire of networking behaviours and the design of networking initiatives. In: Academy of Management Annual Meeting 2013, Orlando, FL.
  • Nijholt J, Bezemer P-J & Reinmoeller P (2013) Firms' association with popular management practices and its impact on audience evaluations. In: Academy of Management Annual Meeting 2013, Orlando, FL.
  • Reinmoeller P (2013) Can Skills Beat Structures? Leveraging Process and Capabilties to Endure Price Wars. In: SMS 33rd Annual International Conference, Atlanta, GA.
  • Giudici A, Ireland D, Tihanyi L & Reinmoeller P (2013) Entrepreneurial Arbitraging and Network Relations in The Informal Economy. In: SMS 33rd Annual International Conference, Atlanta, GA.
  • Hussels S, Tobias J, Reinnoeller P & Kutsch E (2011) Entrepreneurial mindfulness - An exploratory study. In: G-Forum 2011: 15th annual interdisciplinary entrepreneurship conference, St Gallen/Zurich.
  • Reinmoeller P (2010) Embedding corporate social responsibility. In: Center for International Business Ethics Annual Conference, Beijing.
  • Reinmoeller P (2009) Integrity and CSR reporting: The conceptual link with financial performance. In: Constructing Social Integrity Conference, Beijing.


  • Reinmoeller P (2013) Leaping to Optima? Knowledge Creation and Behavioral Theory. In: Towards Organizational Knowledge: The Pioneering Work of Ikujiro Nonaka. von Krogh G, Takeuchi H, Kase K, Canton CG (ed.), Palgrave Macmillan, p. 190-200.
  • Volberda H, Morgan R, Reinmoeller P, Hitt M, Ireland R D & Hoskisson R (2011) Strategic Management: Competitiveness and Globalization (Concepts and Cases). Andover: Cengage Learning.