Professor Vasilis Theoharakis

Professor of Strategic Marketing and Director of the Centre for Strategic Marketing and Sales

Strategic Marketing and Sales

Vasilis specialises in strategic marketing for new product development, entrepreneurship, and international new ventures.


  • International early-stage ventures
  • High-tech industries
  • Organisational renewal in family firms
  • B2B pricing strategy
  • Green business strategy and export performance
  • New product development
  • Innovation
  • Customer satisfaction


Vasilis works with national and international organisations to build strategy and drive innovation in their marketing for continued success. He has a particular passion for helping early-stage businesses to survive and thrive.

Having spent several years working in high-tech start-ups and companies in Silicon Valley, he remains actively involved in new ventures and is a partner in a leading European venture capital technology fund.


  • Shell
  • Vodafone
  • Glaxo SmithKline
  • Philip Morris
  • Novo Nordisk
  • Bank of Piraeus
  • Eurobank

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