Dr Dennis Esch

Professor of Strategic Marketing

Strategic Marketing and Sales

Vasilis specialises in strategic marketing for new product development, entrepreneurship, and international new ventures.


  • International early-stage ventures
  • High-tech industries
  • Organisational renewal in family firms
  • B2B pricing strategy
  • Green business strategy and export performance
  • New product development
  • Innovation
  • Customer satisfaction


Vasilis works with national and international organisations to build strategy and drive innovation in their marketing for continued success. He has a particular passion for helping early-stage businesses to survive and thrive.

Having spent several years working in high-tech start-ups and companies in Silicon Valley, he remains actively involved in new ventures and is a partner in a leading European venture capital technology fund.


  • Shell
  • Vodafone
  • Glaxo SmithKline
  • Philip Morris
  • Novo Nordisk
  • Bank of Piraeus
  • Eurobank

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