Professor Stan Maklan

Emeritus Professor of Marketing and Technology

Strategic Marketing and Sales

Stan specialises in working with organisations to help them adapt their marketing practices and update their competencies in response to changing customer need.


  • Extracting value from marketing technology
  • B2B solutions development
  • Leveraging big data for transformation
  • Competing on value
  • Customer relationship management
  • Digital transformation
  • Customer experience
  • Ethical consumption


Stan works with clients to develop marketing organisation and practices for a digital world, with particular expertise in marketing strategy, planning, measurement and accountability.

As head of the Strategic Marketing and Sales group, Stan offers unique insights, clarifies complex subjects and challenges managers to advance an agenda of becoming market and customer centric. He regularly works alongside senior teams, acting as a catalyst for a critical assessment of market and/or customer strategy, plans and the implementation of technology-led marketing change.


  • EdF
  • France Telecom
  • Norwich Union
  • Arcelor
  • EMC
  • Mitsui
  • Jewsons
  • Novus Leisure
  • New Balance
  • Fiberweb
  • RBS
  • Acer
  • BT
  • CSC
  • MHR
  • Lewmar
  • Cofely
  • LRQA

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