Excellence in Practice Award Silver

Category: Talent Development  ·  Year: 2021  ·  Client: Atos

EFMD Award Silver

Executive Summary

Atos deliver digital transformations, and project failure is costly. Successful mergers and acquisitions brought differing company-specific standards. Their career framework lacked globally-standard development for aspiring programme managers. Working in partnership with Cranfield addressed all of these challenges, bringing Atos a flagship development programme that has transformed their leaders, their projects, and ultimately their success

The challenge

To set global standards, complete career pathways, reduce project failure and improve customer retention. Cranfield, who brought unique research, “Design4impact” and innovative Grounded Experiential Learning, engaged with Atos to design and deliver a 3-module learning journey aligned to Atos’ reality.


Long-term evaluation results demonstrating high adoption of key behaviours driving organisational change. A career-defining programme recognised Atos-wide as a mark of proficiency and credibility.

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Excellence in Practice Award Gold

Category: Organisational Development  ·  Year: 2016  ·  Client: BG Group (now part of Royal Dutch Shell)

EFMD Award Gold

Executive Summary

BG Group partnered with the Centre for Customised Executive Development (CCED) within the Cranfield School of Management to co-design and deliver Exploring Leadership, a development intervention unlike any that the organisation had experienced before. Making this challenging, innovative and countercultural programme a reality demanded courage on part of the organisations and individual stakeholders and continued engagement and collaboration within the partnership.

In the context of the deepest sector downturn since the 1990s, BG Group turned it’s successful entrepreneurial culture towards how it would address this paradigmatic change coupled with radical uncertainty. The response of BG Group was to invest in a Learning & Development initiative that would:

  • Enhance the capability of senior and mid-level managers to deliver strategy in a Volatile, Uncertain, Complex, Ambiguous (VUCA) environment
  • Facilitate in individuals an understanding of their own leadership values, motivation, approach, and impact
  • Facilitate an emergent common understanding of what good leadership looks like within BG Group

The programme followed principles jointly agreed upon by the partnership:

  • Customisation down to the individual while delivering capability uplift across the whole population
  • A pull (versus push) approach to learning
  • Engagement of the whole person: not just the intellectual, but also the emotional and the visceral
  • Sustainability: support application of learning and follow-through on commitments

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