Whether you are in manufacturing, retail, FMCG or in any other sector you may have heard or experienced the universally accepted maxim that the supply chain touches virtually every aspect of your business.

Supply Chain Design at the very basic level refers to decisions taken by managers regarding the design of the physical (e.g., facility location); financial (e.g., cash-to-cash cycle) and information flows (e.g., communicating with suppliers) of the company’s supply chain to achieve its goals of superior customer value at the lowest supply chain and overall cost.

A “fit for purpose” supply chain design can make a significant, positive, difference on the business overall making it easier to achieve your company’s goals. However, the opposite can also be true!

A key message from this webinar is that Supply Chain Design should not be an afterthought but should go hand in hand with the design of products and manufacturing processes.

This webinar will:

  • Discuss the challenges related to supply chains in an uncertain and volatile world
  • Present the fundamental principles of supply chain design
  • Showcase supply chain design in action with insights from a global manufacturer


Professor Michael Bourlakis, Centre for Logistics and Supply Chain Management, Cranfield School of Management

Professor Aris Matopoulos, Centre for Logistics and Supply Chain Management, Cranfield School of Management

Dr Paul Hacker, Supply Chain Executive, Rolls-Royce, UK


10:00–10:05  Welcome – Professor Emel Aktas
10:05–10:15  Role and importance of supply chain design – Professor Michael Bourlakis
10:15–10:30  Supply chain design fundamentals – Professor Aris Matopoulos
10:30–10:45  Supply chain design in action – Dr Paul Hacker
10:45–11:00  Questions from participants and panel discussion


This webinar is hosted by Zoom. You will need to download the Zoom application and be logged in to your Zoom account to be able to access the webinar. You can create a free Zoom account; you do not need a paid subscription with Zoom. You will need a reliable internet connection.

Register via Eventbrite