Often, fast fashion brands use marketers to create a sense of urgency and desire for trendy, inexpensive clothing. This can include promotions on new collections and discount codes for clothing intentionally created to replicate high-end brands, influencing purchasers to continue the fast fashion buying cycle.
Marketers serve as the bridge between industry and consumers, and how we communicate directly influences how consumers view products/services and their role within the world.
Through strategic campaigns and messaging, marketers can raise awareness about fast fashion's environmental and social impact, encouraging consumers to make more conscious purchasing decisions.
We should take advantage of highlighting our commitment to sustainability and moving towards a more ethical fashion industry. It is our responsibility as marketers to communicate in a way that benefits both industries, people, and the planet.
What will you take away?
- The true cost of fashion
- Our role and and responsibility as marketers
- How to drive change through sustainable communication
Speaker
Tze Ching Yeung helps purpose-driven entrepreneurs amplify their impact through strategic marketing, coaching, and consulting an acclaimed social entrepreneur. Tze Ching is the founder of the We Disrupt Agency and a prolific podcaster and speaker. Her work is anchored in a deep-seated belief in purpose-driven entrepreneurship, where she serves others through her work. She is a partner in Community Business School's Sustainable Fashion mission and co-director at The Eco Enable Alliance.
Who is it for?
This webinar is open to marketing and commercial directors, senior and aspiring marketing professionals and those in management roles who are curious about marketing and keen to enhance or share their own practice.
