Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors, which enhances organisational reputation.

Despite the growth in social media and the benefits associated with adopting and using these tools, managers are still unclear as to how it benefits their business and the role of employees connected to the brand’s online presence.

In the absence of clear guidance, employees may post social media messages, which can help brands in some situations and cause organisational and reputational damage in others.

This webinar explores the key elements involved in employees sharing content via social media, as well as the dangers companies should avoid.

This webinar will allow you to:

  • Understand the importance of positive messaging in business and how this influences customers' decisions
  • Discover why the motives for spreading positive messages online differ from motives for spreading negative messages
  • Learn about the pitfalls to avoid when employees act as brand ambassadors


Dr Aisling Keenan has over 15 years’ experience working with industry in responsive web programming and digital marketing. Aisling is a lecturer and researcher with Technology University of the Shannon (TUS): Midlands in Ireland. Aisling is the programme co-ordinator of the MSc in Digital Marketing at TUS: Midlands Midwest. Aisling research interests lies in eWOM adoption and usage, employee brand advocacy, and data analysis using structural equation model (SEM).

Who is it for?

This webinar is open to marketing and commercial directors, senior and aspiring marketing professionals and those in management roles who are curious about marketing and keen to enhance or share their own practice.


Register via Eventbrite