Cranfield School of Management are delighted to announce that we will be the host for the first virtual European Business Plan of the Year Competition (EBPYC) at the end of June 2021.

The EBPYC was jointly created by INSEAD and London Business School in 1993 to encourage the teaching of entrepreneurship and the creation of new ventures. After ten editions, it became an independent foundation jointly owned by the participating schools. The foundation is run by a board consisting of faculty members of the participating business schools.

Each school selects for the competition one business plan for a new business, prepared by current MBA or MSc students and then present it to panels of investors. Current students include those enrolled during the current academic year either on a full or part-time basis. The size of a team is limited to a maximum of 4/5 students.


Friday 25 June 2021     
11:00 – 11:30 Welcome and introduction
11:30 – 12:30 Elevator pitches
12:30 – 13:30 Lunch break & judges briefing
13:30 – 16:30 Presentations and Q&A:
Stream 1
Stream 2
16:45 – 17:15 Judges evaluation meeting
17:15 – 18:45 Judges providing feedback:                               
Stream 1
Stream 2
19:00 Keynote Speaker: TBC
20:00 Virtual networking and some fun

Saturday 26 June 2021
09:45 – 10:00 Briefing of finalist judges
09:45 – 10:00 Electronic submission of slides of all finalists
10:00 – 11:30 Presentations finalists (Teams 1-3)
11:30 – 11:45 Coffee Break
11:45 – 13:15 Presentations finalists (Team 4-6)       
13:15 – 14:15 Lunch and judges’ evaluation meeting
13:15 – 14:00 Keynote address
14:00 – 14:30 Award ceremony

Important deadlines

When completing your submission via email to, please send the slide deck in PDF format (maximum file size 34MB) along with a 250 word abstract by 18 June. Teams will be able to make edits and updates to their slide decks between submission and the competition date if they wish to do so.

Participating Schools

  • Alba Graduate Business School, The American College of Greece
  • Cranfield University
  • EMLyon
  • IESE
  • Imperial
  • London Business School
  • Rotterdam School of Management (RSM)
  • SDA Bocconi
  • Stockholm School of Entrepreneurship
  • Vlerick Business School (Ghent)
  • WHU – Otto Beisheim School of Management


1st place (Overall best business pitch and idea) €3,000

2nd place (Overall best business pitch and idea) €1,500

3rd place (Overall best business pitch and idea) €500

Best elevator pitch €500

Sustainability prize €1,500