This collection of stackable modules aims to improve your knowledge, competencies, and skills regarding the sales process.

You will learn how to apply the concepts presented, integrating the sales planning process with the organisation’s strategy, ultimately bridging the gap between strategy and sales.

Who is this for?

  • Anyone wishing to learn more about strategic selling and customer relationship management.
  • If you choose to study past our Bronze, Silver and Gold badges, minimum criteria for the Postgraduate Award is an English language speaking IELTS score of 6.5.

How you will study

Our modules are fully stackable and self-paced, so you choose how much you want to learn and when.

Available stacks

  • Bronze: 4 hours online, access anytime
  • Silver: 6 hours online, access anytime
  • Gold: 10 hours live online cohort based learning (live dates are every four months, split across two half-days at times to suit many global time-zones)

Our stacks offer reflection activities throughout which we suggest you allow additional time for, this is at your pace but our guidance is up to 8 hours for Bronze and up to 12 hours for Silver. This is your opportunity to apply your new knowledge and reflect on the impact it can have on you in your current and future roles.

Location: Online – a combination of always available, access anytime and live online.


What you will learn

Bronze Strategic Sales

Bronze – Self-paced

Award: Cranfield Bronze Digital Learning Badge

By the end of your Bronze stack you will be able to:

  • Evaluate the trends that can influence your sales organisation.
  • Analyse new and existing market strategies taking into account customer demands and changing trends.
  • Apply the principles of B2B customer segmentation to create customer segments in an industrial context.

Silver Strategic Sales

Silver – Self-paced

Award: Cranfield Silver Digital Learning Badge

Should you want to progress to our Silver stack, by the end of your study you will have developed knowledge enabling you to:

  • Define sales organisation structures that are market-oriented.
  • Create a compelling value proposition for a professional market.

Gold Strategic Sales

Gold – Live Online

Award: Cranfield Gold Digital Learning Badge

Taking your stack up to Gold level will deepen your knowledge and learning, enabling you to:

  • Conduct a comprehensive analysis of key customer-supplier relationships and procurement strategies.
  • Analyse performance management practices in sales organisations and their relationship to organisational measures and compensation practices.

Postgraduate Award

Completing the Bronze, Silver and Gold Cranfield Digital Badges within this stack alongside those in the Strategic Marketing stack and an Integrated Assessment will earn you a Postgraduate Award in Strategic Marketing and Sales.

To qualify for the PgCert in Business and Management, three core PgAwards are required, which are:

  • Making Sense of the Economy and Introduction to Financial Management
  • Leadership and Organisational Behaviour
  • Strategic Thinking and Strategic Management

The PgCert is a requirement for applying for a PgDip and MSc.

Postgraduate Certificate

This comprises 3 Postgraduate Awards.

Postgraduate Diploma

This comprises 6 Postgraduate Awards.

Master of Science (MSc)

PgDip, plus a thesis.

Where do I sign up?

Register interest