Commenting on Unilever’s decision to drop the word ‘normal’ and stop the practice of excessive editing of models’ photographs, Dr Tamira King, Senior Lecturer for Strategic Marketing and Sales at Cranfield School of Management, said:
“What a wonderful leap forward. No more airbrushing or encouraging consumers to aspire to be the advertised perception of ‘normal’. It is great to see a company, like Unilever, celebrating everyone in all forms.
“Hopefully, more companies and major brands will follow this example and begin to reflect the reality of human body shapes in their advertising.”
