C4D operates globally, focusing on integrating strategic creativity into business through product and service innovation. We work with organisations to improve their capabilities to identify new insights and translate them into commercially successful ideas through informed creativity. C4D specialises in undertaking collaborative industrial based projects and applied research that brings together design, management and technology to deliver innovative value propositions.
C4D's approach to strategic creativity combines original thought and the identification of novel insights to help people, projects and businesses achieve their goals. The use of our unique 'visual thinking' tools and techniques helps us to rapidly identify and decode behavioural and technology insights. Not only do they improve performance but they also help create future innovation leaders.
C4D explores the interrelationship between consumer behaviour and technology (vice versa) in order to identify and develop new product and service innovation. We specialise in insight development and idea management activities driven by sustainable design practices, underpinned by immersive applied research tools and rapid innovation techniques - from concept to realisation.
