Our Management and Entrepreneurship MSc will teach you how to start your own business, grow a family business or innovate inside an existing organisation. Studying this entrepreneurship MSc will not only provide you with the management skills and entrepreneurial qualities, it will also offer you networking opportunities to enable you to start and run businesses effectively and imaginatively.

Our Management and Entrepreneurship MSc shares course content, including modules and other course activities, with our top-ranked Management MSc course, which is ranked 6th in the UK and 28th in the world by QS World University Rankings: Masters in Management Ranking 2024.


  • Start date30 September 2024
  • Duration1 year
  • DeliveryTaught modules 60%, MSc thesis project 40%
  • QualificationMSc
  • Study typeFull-time
  • CampusCranfield campus

Who is it for?

  • Ambitious recent graduates from any academic background who want to launch their own business, or become involved in managing a family business.
  • Entrepreneurs who wish to grow and develop their business at any stage of its life cycle.
  • Aspiring professionals who wish to incorporate entrepreneurial thinking into their future management career.

Class profile 2022/3*

Male 50% - Female 50%
Age range:
20 to 49 years
Average age:
Number of nationalities: 12
Nationality: UK/EU: 4% - International: 96%
Total number of students: 196
Average class size:

*The above data combines the 2022/23 class profiles for our four Master’s courses: Management MSc, Management and Entrepreneurship MSc, Management and Corporate Sustainability MSc and Management and Human Resource Management MSc.

Why this course?

  • Cranfield School of Management consistently performs well in international business rankings. We are ranked 8th in the UK and 37th in Europe in the Financial Times European Business School 2023 Rankings.
  • You will learn how to start your own business, grow a family business or to innovate inside an existing organisation.
  • Our approach to teaching is designed to nurture your practical business skills and confidence, and places huge emphasis on real-world challenges.
  • You will develop the knowledge and skills required for the management and funding of new ventures across the entrepreneurship life cycle, from start-up through to exit via sale or succession.
  • You will have the opportunity to participate in a range of extracurricular events and initiatives, including Cranfield Venture Programme, Entrepreneurship Speaker Series talks led by the Bettany Centre for Entrepreneurship and Start-up Weekends.
  • You will have access to ongoing support including the Cranfield Entrepreneurship Association, Cranfield Accelerator Network for Entrepreneurs and Cranfield Business Angel Network.

Read about the inspiring journeys a selection of our Management and Entrepreneurship MSc students and alumni have been on

Informed by Industry

Through our entrepreneurship network, business incubator, open innovation centres, technology park, and entrepreneurship research centre, we have created a distinctive entrepreneurship eco-system at Cranfield. Inspired by this, many of our students and alumni go on to create and manage high performing new ventures and to act as innovators within organisations.

The course has had a tremendous impact on my career, whilst writing my thesis I was approached by Unilever to work for them. I joined the global office as a Global Insights Analyst and have recently been promoted. For me, Cranfield really helped me do that.

Cranfield gave me the foundations to get into a FTSE 100 company by giving me the knowledge but the real key thing Cranfield gave me was the ability to thrive in that environment, to move forward and to work collaboratively with others. It really taught me how to lead.

For me, the most valuable element at Cranfield is the opportunity we get to challenge the status quo, and to really make a difference. The professors and staff encourage us to use our knowledge and intuition to be creative while working with up-to-date challenges, is very unique and will be incredibly rewarding for my future career.

Course details

The course comprises twelve core modules. You will have the opportunity to participate in pitches and competitions, which teach practical entrepreneurship skills, including preparing investment pitches and management consultancy. You will have the opportunity to work with accomplished entrepreneurs, and on real-world international problems, to support your learning. The culmination of the learning process is your opportunity to develop a comprehensive business plan as an individual thesis project.

Course delivery

Taught modules 60%, MSc thesis project 40%

Individual project

The individual thesis project will enable you to write a detailed business plan for a start-up or for a growing business. Alternatively, you can undertake a research project on an entrepreneurial business issue for an organisation. You will apply your management knowledge, skills and analytical abilities to a real-life entrepreneurial opportunity. This will demonstrate your ability to research issues, critically evaluate data and information, apply tools and techniques to create a persuasive value proposition, and write a plan or report concisely, informatively and persuasively.

Course modules

Compulsory modules
All the modules in the following list need to be taken as part of this course.

Managing Operations

Module Leader
  • Dr Abdelkader Aoufi

    The module covers:

    • Strategic role of operations
    • Process design and layout
    • Managing the process experience
    • Tools and techniques of process improvement
    • Capacity management
    • Inventory management, lean and agile operations
    • Quality management and improvement
    • People in operations
    • Managing product and service innovation
Intended learning outcomes

On successful completion of this module you should be able to:

  • Examine the different types of operations employed by organisations and their distinctive characteristics.
  • Analyse the capabilities of different types of operation including the trade-offs involved.
  • Critically assess and select the priorities for operational performance improvement and how to implement them.

Organisational Behaviour: Application

Module Leader
  • Dr Chia-Yu Kou-Barrett

    Organisations are run by and for people, and the success or failure of an organisation depends on the people in that organisation. 

    It is rarely an absence of planning that causes organisational difficulties; rather it is the failure of management in understanding and managing complex personal and interpersonal systems that can lead to significant problems.

    Similarly an acute and critical understanding of these dynamic relationships can lead to profound and enduring success and benefit for the individual, the team, the organisation and wider society.

    In this module students will be introduced to various aspects of people and organisations.  This module combines models, theories and ideas from organisational behaviour, psychology, and sociology in order to provide students with a basic understanding in recognising, understanding and utilising what has been termed the "human factor" in organisations; including ways of conceptualising organisations and how people behave within them.  We shall consider the impact of the external environment; and address notions of organisational change.

    This module is necessarily an introduction; further suggestions of reading and of consequent activities will be provided. 

    It may also be that students will wish to undertake a project in this area; several of the faculty involved will be pleased to discuss this with you.

    • Culture
    • Development
    • Diversity
    • Emotional Intelligence
    • Individual and Organisational Change
    • Individual differences
    • Introduction to People and Organisations
    • Leadership
    • Learning
    • Motivation
    • Negotiation, influence & persuasion
    • Performance Management
    • Personality
    • Politics
    • Self Awareness
    • Stress, Resilience, Well-being
    • The Individual and the Team
    • Values
Intended learning outcomes

On successful completion of this module a student should be able to:

  1. Apply a number of different ways of conceptualising people in organisations, including communication, culture, diversity, leadership, politics, management and change.
  2. Assess the importance of relationships at work, group dynamics, effective teams and leadership, and propose different approaches to work effectively with others accordingly.
  3. Apply theories, models, and ideas from the module to examine the evidence of the focal context and issues in order to enhance personal capability, including identification of gaps in knowledge, skills, and competence, and propose directions regarding one’s personal and professional development agenda.

Strategic Management

Module Leader
  • Dr Will Lewis

    Strategic Management is concerned with the direction and scope of the organisation.  This involves determining the purpose of the organisation, establishing objectives and formulating strategies to achieve the objectives. It predominantly explores how an organisation positions itself with regard to its changing environment, and in particular its competitors, in order to gain and sustain competitive advantage. This means that strategic management considers how an organisation’s internal resources and capabilities can be developed to meet the changing demands of customers, in such a way as to achieve the expectations and objectives of its stakeholders. 

    An introduction to the Strategic Management module

    Imran Zawrar


    The module begins by focusing on strategy at the strategic business unit level. It is orientated around five key questions

    1) where to compete?

    2) how to gain competitive advantage?

    3) what capabilities are required?

    4) what capabilities do we have?

    5) how do we change?

    The module then explores corporate level strategy and the issue of strategy implementation and change. Throughout the module a range of tools and techniques for strategic analysis and choice will be introduced.

Intended learning outcomes

On successful completion of this module a student should be able to:

  • Identify the key questions and associated challenges to be addressed in formulating an organisation’s competitive and corporate-level strategies.
  • Evaluate how an organisation sustains competitive advantage though harnessing its internal resources and capabilities and reacting appropriately to changes in its external environment.
  • Appraise and differentiate between corporate, competitive (business unit) and functional strategies.
  • Critically apply a range of tools and techniques to illuminate the key questions of competitive strategy and corporate strategy.

Accounting and Finance

Module Leader
  • Dr Matthias Nnadi

    The aim of the Accounting and Finance module is to introduce a number of traditional and contemporary accounting approaches that will increase the visibility of financial information and support management decision making.

    • Interpretation of financial statements;
    • Exploring the relationship between accounting information, management decision making, financial strategies, and financial performance;
    • Applying traditional and contemporary accounting tools and techniques, which can be applied to support business management decisions;
    • Exploring the many cost trade-offs between business processes (Make v Buy).

Intended learning outcomes

On successful completion of this module a student should be able to:

  1. To judge the effect of decisions, transactions and events on financial performance;
  2. To create simple sets of accounts from basic information.
  3. To understand the main variables affecting working capital management;
  4. To interpret financial statements to support decision making, planning and control;
  5. To apply an appropriate costing approaches to solve a range of business issues;
  6. To apply a number of financial tools and techniques to appraise alternative capital investment opportunities;
  7. To use financial information to make informed management decisions

Entrepreneurial Finance

Module Leader
  • Professor Stephanie Hussels

    The aim of this elective is to make students familiar with the principles of entrepreneurial finance.

    • It provides students with an overview of the different sources of funding available across the entrepreneurial life cycle and equips them with clear guidelines on which type should be adopted at which stage.
    • In particular, debt and equity funding will be covered during class as well as new emerging alternatives such as crowdfunding.
    • Moreover, students will learn a variety of techniques for early-stage business valuation, and how to prepare a term sheet.
    • This is a very practical module, enabling students to assess business plans and develop a funding strategy for an entrepreneurial venture.
    • During and between classes students will be required to research information and complete application exercises.
    • Funding across the entrepreneurial life cycle: Bank vs equity finance.
    • Alternative sources of funding: Crowdfunding and other emergent channels.
    • Valuing early-stage businesses: Tools and techniques.
    • Term sheets: Content and structure.
    • Preparing an investment pitch.
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Identify, discriminate between and describe in detail the varied sources of funding available to entrepreneurs across the entrepreneurial life-cycle.
  2. Apply company valuation techniques.
  3. Grasp, evaluate and apply the essential components and structure of a term sheet for early-stage businesses seeking equity investment.
  4. By completion, students will be able to assess business plans and identify the appropriate sources of funding for entrepreneurial businesses.
  5. Demonstrate their ability to prepare an investment pitch to raise funding. 

Managing Business Growth

Module Leader
  • Dr Oksana Koryak

    Business growth is a natural extension of the MSc in Management and Entrepreneurship’s initial focus on business start-up, and provides an integrative overview of the life-cycle of the entrepreneurial venture.  It explores the transition from an informal, emergent organisational model to a sustainable, professionally-managed business which creates independent value for founder and other stakeholders.  It thus links to theory and practice in the key areas of marketing, finance and human resource management. 

    The aim of this module is to familiarise students with the life-cycle of the entrepreneurial business post start-up through to exit via sale or succession.  There will be a focus on high-growth, high-potential entrepreneurial businesses.

    At each stage of development, a different set of challenges confront the founder[s] and the senior team leading the business. This module will explore these critical stages and the associated challenges that must be successfully addressed if the business is to achieve its full potential.

    Students will emerge with a clearer idea of whether they would like to make a career in this business environment and, in particular, with high-growth businesses, or indeed aspire to found their own high-growth business.

    • The life-cycle and key stages of the entrepreneurial business
    • Identifying and overcoming barriers to growth
    • Building the foundations for growth – organisational structure
    • Building product portfolios for growth
    • Building entrepreneurial teams and relevant cultures
    • Achieving the entrepreneur’s personal goals
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Deploy a set of analytical tools and techniques for describing and analysing key challenges for the business and how these are overcome.
  2. Differentiate high growth businesses – from lifestyle and income-replacement self-employment.
  3. Define the transition points through which a growth business progresses to acquire value that is independent of the founding individual[s], and be able to quantify and articulate this through a range of valuation models.
  4. Evaluate the critical management decisions that need to be taken during challenging moments in the growth of a business.


Module Leader
  • Dr Oksana Koryak
    • Entrepreneurial Process
    • Idea Generation and Opportunity Recognition
    • Industry and Market Analysis
    • Strategy and Business Model Analysis
    • Entrepreneur and Entrepreneurial Team
    • Resourcing and Finance: preparing financial projections and funding the venture
    • Intellectual Property Protection
    • Business Planning
    • Pitching
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Identify and evaluate entrepreneurial opportunities
  2. Explain how to plan, manage and resource (early stage) entrepreneurial businesses
  3. Articulate the importance of business models and be able to develop an appropriate business model for an entrepreneurial venture
  4. Assess the likely financial needs of the venture in preparation for fundraising
  5. Evaluate, research, write and present business plans/feasibility studies utilising key relevant frameworks and concepts

Social Entrepreneurship

Module Leader
  • Dr Richard Adams

    The aim of this module is to familiarise students with the concepts of social enterprise and intrapreneurism, and enable them to compare and contrast these phenomena with “non-traditional” entrepreneurship. Both business models overlap extensively with what is regarded as traditional entrepreneurship, but have distinctively different features: while being profit-or surplus-making, their aims typically embrace social outcomes and purposes, and their distribution or sharing of value created is frequently closely linked to these declared values.

    Students will be introduced to the history and evolution of non-mainstream modes of entrepreneurship and will develop their understanding of how social entrepreneurs/social intrapreneurs and intrapreneurs create and operate enterprises/intrapreneurial activities in different environments. They will see how such enterprises fit within the spectrum of profit and not for profit entities, and how these are regarded by policy-makers and other stakeholders.

    Students will emerge with a clearer idea of whether they would like to make a career in this business environment or, indeed, aspire to found their own social enterprise or pursue a corporate intrapreneurial initiative.

    • What social enterprise is: the history and evolution of social enterprise/entrepreneurship.
    • How social entrepreneurs compare with “mainstream” entrepreneurs.
    • Legal, commercial and financial structures of social enterprises.
    • Enabling environment for social intrapreneurism.
    • Compare and contrast: social vs non-social intrapreneurism.
    • Measuring the impact of social enterprise and intrapraneurism of all types.
    • Social enterprise and social intrapreneurism: how they are viewed by policy-makers and other key stakeholders.
    • Social enterprise, sustainable business and sustainable value creation.

Intended learning outcomes

On successful completion of this module a student should be able to:

  1. Describe, analyse and categorise the drivers and motives of social entrepreneurs/social intrapreneurs and intrapeneurs.
  2. Differentiate and delineate the salient features which distinguish these modes of entrepreneurial behaviour from other “mainstream” forms.
  3. Define the factors, both environmental and intrinsic, which promote or hinder the development of both a free-standing social enterprise and social intrapreneurism within the corporation,
  4. Apply the measures of impact used to define the effectiveness of social enterprises.
  5. Explain and appraise the agenda of policy-makers regarding the role, purpose and economic value of social entrepreneurship

Family Business Management

Module Leader
  • Professor Stephanie Hussels

    Family businesses make numerous, critical contributions to the economy and to family well-being both in terms of money income and such intangibles as time, flexibility, control, and personal expertise - if they work. When they don't, family businesses can be difficult to manage, painful experiences at best. The path to success for any business can follow many routes. Family businesses add the complexities of family life to business challenges, expanding the range of issues, personalities, needs and potential solutions for every decision. Knowing something about family types, communication patterns, managerial styles and the amount of support members can expect from their families may be as important to beginning entrepreneurs as knowing how to reach a market or managing cash flow.

    The course addresses aspects of managing an established family business, on a day-to-day basis and planning for succession to the next generation: values, life cycles, growth strategies, succession, conflict resolution, governance and cultural change. Family business issues of new companies are a small part of the course content; because there are other modules in the MSc Entrepreneurship and Management programme that concern entrepreneurship and small business management, this module will enable students to run their family businesses in an entrepreneurial manner.

    • Family business: Definition, nature, and significance
    • Life cycles of a family business
    • Growth strategies of family businesses: How to build family business champions
    • Succession planning and next generation management
    • Conflict resolution
    • Managing culture and change in family business
    • Governance in Family Business: Corporate, family and ownership governance
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Demonstrate their understanding and effectiveness of family firms (either in their own family’s business or someone else’s) and apply strategic planning skills in dealing with the issues of growth and regeneration of the family business.
  2. Identify the characteristics that differentiate family business from other businesses.
  3. Examine and critically analyse the life cycles of family businesses from the perspective of business, family and ownership and develop governance mechanisms for each.
  4. Learn methods to enhance communication ability and conflict resolution with family business owners, managers, and family members, including relatives.

Corporate Entrepreneurship

Module Leader
  • Dr Oksana Koryak

    Corporate entrepreneurship (CE) is a practice of entrepreneurship in established organisations. The module is about (re)configuring existing organisations such that they are able to (continue to) identify, explore and exploit new growth opportunities.

    Corporate entrepreneurship typically refers to a processes, practices and structures whereby an individual or a group of individuals, in association with an established company, (a) create a new organisation (i.e. engage in corporate venturing) or (b) instigate renewal or innovation within the current organisation.

    Engaging into corporate entrepreneurship, be it through corporate venturing or less formalised efforts of identifying new growth opportunities through innovation, strategic renewal or business model reconstruction is key to organisational survival and growth. However, entrepreneurial efforts within existing organisations pose a set of nontrivial management challenges such as:

    1. Would an existing organisation benefit from relying on bold, risk-taking individuals?
    2. Is entrepreneurial behaviour consistent with the planned and controlled strategic direction of a company? To which extend would the shareholders be willing to let the management engage heavily into entrepreneurial initiatives?
    3. How would established market presence and corporate reputation be affected by the performance of the new initiatives?
    4. How can a promising corporate entrepreneurship initiative be executed effectively in the presence:
    1. the entrepreneurial team’s limited formal power within the organisation;
    2. the initiative’s needed to achieve legitimacy; and
    3. the need to overcome internal inertia and resistance to change.

    The aim of this module is to familiarise students with the concepts of corporate entrepreneurship and the way they can be applied to develop entrepreneurial management capabilities within existing organisations. We will examine the organisational architecture – i.e. leadership, culture, structure and strategies - needed to encourage creativity, innovation and the development of sustainable competitive advantage in larger, existing organisations.

    We will focus on the skills and resources needed to promote and manage corporate entrepreneurship process which includes opportunity recognition, establishing internal and external legitimacy of the business concept, managing the implementation process and more broadly, achieving organisational ambidexterity (i.e. the ability to manage existing operations and generate new business effectively).

    • The “Entrepreneurial DNA”
    • Configuring Organisational architecture for entrepreneurship and entrepreneurial orientation
      • Structuring the company for entrepreneurship
      • Developing entrepreneurial culture
      • Fostering creativity and innovation within organisations
      • Leading an entrepreneurial organisation
    • Corporate strategy and entrepreneurship
    • Organising Corporate Entrepreneurship efforts – corporate venturing and strategic entrepreneurship
    • Business Model Innovation as a vehicle for corporate entrepreneurship
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Assess the entrepreneurial orientation of an organisation and evaluate the company’s ability to deal with the opportunities and threats it faces.
  2. Appraise and recommend how an organisational architecture can be configured within an existing organisation to secure a sustainable competitive advantage.
  3. Compare and contrast different forms of corporate entrepreneurship, both internal and external
  4. Develop a way how an existing firm can organise its corporate entrepreneurship efforts directed at fostering and sustaining innovation, surviving disruption and initiating strategic renewal.

Strategic Marketing

Module Leader
  • Dr Marwa Tourky

    This module presents a strategic perspective of marketing, whereby understanding of the needs and wants of customers is used to guide and direct the organisation. It focuses on the input of the marketing perspective across all functions hence prepares students for general management responsibilities. No prior knowledge of the subject is assumed.

    • Strategic marketing in context
    • The strategic marketing planning process
    • Mission statements and organisational objectives
    • The Marketing Audit and analytical tools
    • Market maps and market segmentation
    • SWOT analysis
    • The Directional Policy Matrix
    • Marketing objectives and strategies
    • Product and pricing strategy.
Intended learning outcomes

On completing this module, the following outcomes will have been achieved and students will be able to:

  1. Understand the evolution and role of marketing and be able to evaluate the characteristics of a customer-centric organization.
  2. Select and critically reflect on a series of marketing strategy tools and techniques which are applied to business opportunities and problems.
  3. Have a critical understanding of the construction and evaluation of a strategic marketing plan.
  4. Compose a written strategic marketing plan for a senior management audience.

Project Management for Entrepreneurs

Module Leader
  • Dr Elmar Kutsch

    In many organisations, projects are the units of work by which the organisation operates and value is delivered. Effective project management plays an important role in developing innovative products, services and solutions within both new and existing organisations.

    In the context of early-stage ventures (whether as start-ups or inside an existing organisation), your team’s ability to plan, prioritise tasks, manage budgets, identify and communicate with stakeholders, dealing with setbacks and navigating the quickly evolving environment is a crucial element of moving from ideas to successful implementation.

    The aim of the module is to provide theoretical and practical knowledge about key principles, tools and techniques underpinning project management in a changing and complex environment and applying those to create and adapt your project plan through an interactive simulation project.


    Key topics include:

    • Project management concepts and techniques
    • Setting scope, budget and time
    • Prioritising and planning
    • Managing stakeholders
    • Managing risk and uncertainty
    • Communicating, coordinating & controlling
    • Learning and adapting
Intended learning outcomes

On successful completion of this module, you should be able to:

  1. Acquire, apply and critically reflect on relevant project management related tools and techniques;
  2. Deploy and assess an appropriate use of ‘hard’ and ‘soft’ skills in a project context from its inception to completion;
  3. Conduct practical planning and execution of a project in ‘real-time’;
  4. Negotiate decisions with team members and navigate decision making within a broader set of project stakeholders;
  5. Assess various elements of risk and unexpected events to improve decision making and action.

The main objective of this elective is to demonstrate the principles of problem-solving and planning to execute in an environment characterised by opacity and change. Entrepreneurs, as project managers, need to be able to analyse and solve problems, set direction and execute intentions, anticipate and negotiate expectations. Students will act as a project manager with a wide enough scope to that allows them to act as entrepreneurs. In this role of entrepreneurial project managers, they will act as a leader/manager, problem solver, negotiator, influencer, communicator, organiser and planner.

Keeping our courses up-to-date and current requires constant innovation and change. The modules we offer reflect the needs of business and industry and the research interests of our staff. As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels.

To give you a taster, we have detailed the compulsory and elective (where applicable) modules which are currently affiliated with this course. All modules are indicative only and may be subject to change for your year of entry.


The Cranfield Management and Entrepreneurship MSc is a Chartered Management Institute (CMI) dual accreditation degree. This provides the opportunity to stand out from other management graduates by achieving the CMI’s professional management qualification alongside your Cranfield degree. 

The CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. It is the only organisation awarding Chartered Manager status, and has a 100,000+ membership. 

CMI logo

Your career

The Careers and Employability Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

How to apply

Our students do not always fit traditional academic or career paths. We consider this to be a positive aspect of diversity, not a hurdle. We are looking for a body of professional learners who have a wide range of experiences to share. If you are unsure of your suitability for our Management and Entrepreneurship MSc programme we are happy to review your details and give you feedback before you make a formal application.

To apply you will need to register to use our online system. Once you have set up an account you will be able to create, save and amend your application form before submitting it.

Application deadlines

There is a high demand for places on our courses and we recommend you submit your application as early as possible.

Entry for September 2024

  • Applications from international and European students requiring a visa to study in the UK must submit their application by Friday 12 July 2024.
  • There is no application deadline for UK applicants, but places are limited, so we recommend you submit your application as early as possible.

Once your online application has been submitted together with your supporting documentation, it will be processed by our admissions team. You will then be advised by email if you are successful, unsuccessful, or whether the course director would like to interview you before a decision is made. Applicants based outside of the UK may be interviewed either by telephone or video conference.

Read our Application Guide for a step-by-step explanation of the application process from pre-application through to joining us at Cranfield.