Joe Franses - Coca-Cola Enterprises

What was Cranfield's impact

Forward-looking organisations are already focusing on how to balance profit and purpose, and there is clearly a growing expectation on businesses to do this. We wanted to further understand how future generations’ expectations of business differed from where business is today. Cranfield University helped us reveal that social and environmental purpose will increase in importance in the years to come, and that collaborative innovation is the key to unlocking success.