Areas of expertise

Development and Learning
Strategic Marketing and Sales

Programme – DBA, 2016


Charlie offers a depth of experience from working in the energy, defence, financial services, IT and public sectors. He completed his Executive MBA studies. from Henley Business School, in 2016, and upon completion decided to continue his academic studies by pursuing doctoral research at Cranfield School of Management.

Charlie joined Swan Credit Union in 2015, bringing to the board 10 years of experience in the financial services industry, where his roles ranged from consumer lending, sales, and marketing, to client-advising and project governance. He uses his business acumen to help the board plan and implement its strategic direction, and to ensure that the board’s long-term sustainable offering best serves community interests.

Whilst he is interested in implementing business models and frameworks in real life scenarios, Charlie is equally passionate about creating opportunities that help organisations to develop and prosper.

Research opportunity

Primary supervisor: Professor Richard Kwiatkowski
Secondary supervisors: Professor Paul Baines, Dr Radu Dimitriu and Dr Monica Franco-Santos

The recently invigorated importance of the role that political engagement plays in understanding voter intentions has been largely due to national and global political events that have either divided or united nations. There are numerous studies available on the factors that cause political engagement, including socioeconomic status, education, family and other resources such as time and money. These are the conventional determinants that have dominated political science research. The other determinant is social psychological in nature, and this looks at how individuals identify with group norms. The purpose of this research is to grasp a better understanding of what influences political engagement in relation to age. Considering the uncertainty of their future in a post-Brexit world, political parties need to understand how best to engage with post-millennials in a social identity context. It is anticipated that post-millennials will influence the political, cultural and social landscape heavily, much more so than any other age groups.

Sector: Politics and social science

Research methods: Quantitative youth panel survey on a national level and qualitative methods including focus groups and interviews

Why I chose Cranfield: Cranfield School of Management appealed to me for many reasons – ultimately it comes down to the reputation and high standards that are synonymous with Cranfield. I have an interest in how to improve engagement with youths – not just in the political context but on a wider organisational level. Cranfield’s high standards allow me to challenge my thoughts and notions, and in turn enhance my development as a doctoral researcher.