Growth through Green: Ready for Scale – a 12 week programme to enable the next phase of your growth as a Micro/SME

Are you an entrepreneur, micro/SME or freelancer who wants to take their business to the next level?


Why should you participate in the Ready for Scale programme?

Do you feel like you have no free time to develop your business? Are you worried about how you can position your company in challenging times? Are you looking for expert support?
Do you feel like you have no free time to develop your business?

90% of the programme is ran online, with only two onsite events. The unique combination of onsite events and online modules will allow you to balance learning around your existing commitments. Each step over the 12 weeks will equip you with the tools to analyse your own business and apply your learnings, having an immediate impact on your day-to-day work.

Are you worried about how you can position your company in challenging times?

The experienced programme leaders will help you navigate the barriers restricting the growth of your business, supporting you to steer through the unknown waters, complexity, ambiguity, and risk that confronts all British businesses at the moment. By the end of the programme, you will have identified the greatest challenges that your business currently faces and developed a growth plan for the next 12 months.

Are you looking for expert support?

You can expect to receive personalised feedback for all assignments. The unique combination of onsite events AND online modules will allow you to network with the programme leaders and connect with other participants. With our experience from running the oldest owner-manager growth programme in the country, and as the Entrepreneurial Hub at Cranfield University, we know how to identify and overcome the most critical barriers for your success.


How does the programme work?

Growth through Green flowchart

Diversity in learning methods

Face-to-face meetings

  • Two masterclasses at Cranfield​; Introduction and Growth Plan presentation
  • Building a support network
  • Meeting mentors and successful entrepreneurs

6 online modules

  • Analysing the business in your own time through different lenses
  • Learning the fundamental concepts to be 'Ready for Scale'
  • Assignment for each week to analyse your business to prepare for the Growth Plan
  • Integrated business advice from fellow entrepreneurs

3 moderation weeks

  • You will be provided with 1:1 feedback on each submission
  • You will be provided with general feedback and additional material from all moderation
    feedback

Key deliverables

You will prepare the following key deliverables after learning the concept for each step:

  • Module submission to analyse your business through the lens of the week’s module.
  • Module reflection to capture your learnings and observations.
  • Preparation of a 12-month Growth Plan, this is an action plan of how to grow your
    business.

Cranfield will provide:

  • Introduction of concepts for each module which is relevant for growing your
    business.
  • Review of your submission and personalised feedback after every 2 modules.
  • Training opportunity to pitch to a panel and get personalised feedback.

Online community

  • Interaction throughout the programme with other participants and programme leaders



What will you learn?

Understanding your market – where to compete

You will understand who your competitors are and which industry trends you should be watching. You will also recognise which of your customers you should focus on in order to grow your business in a sustainable way.

Understanding your business – how to compete

You will analyse and improve your own Value Proposition, writing a customer communication and articulating the Revenue Model for your business.

Developing an Operations Strategy and reaching your customers

You will develop the optimal operations strategy to meet your customers’ needs; use the 4Ps of marketing to market your products and using the ‘sales funnel’ to turn prospects in to loyal customers.

Employment fundamentals

You will develop your understanding of how to become an attractive employer, securing the right talent and ensuring the necessary compliance.

Understanding the numbers

You will generate a cash flow statement for the next 12 months. Based on this statement, you will identify if funding is required and which sources of funding are applicable to grow your business.

Ready for Scale – the 12 month growth plan

Incorporating your learning from the last five steps, you will prepare your Growth Plan and will identify the top challenges which are preventing your business from growing.




Schedule

Date Interaction

Friday 20 September 2019

Introduction at Cranfield University

23 September – 24 November 2019

Online modules and moderation

Friday 6 December 2019

Growth Plan presentations at Cranfield University




Apply now



Time commitment

  • 2-3 hours a week for each of the six modules via remote online learning (including written material, podcasts and videos), wider reading of reference materials and completion of online homework. Submission Date is always at 23:59 on Sunday night.
  • Willingness to engage with and share learning and experiences with your peers via our online community.
  • 30 online meeting during moderation weeks for 1:1 feedback regarding homework.
  • Minimum of 3 hours each week in final two weeks dedicated to preparation for the final growth plan.
  • Optional: you can request an online 1:1 meeting to receive feedback during your Growth Plan preparation before the final event.

Course cost

Effectively* £1,500 for the 12 weeks (excl. VAT) – subsidised by European ERDF funding

* You pay a tuition fee of £3,000 and get a refund from the ERDF of £1,500. We will manage the refund, processing the necessary paperwork should only take a few weeks.


Apply now


Location

Cranfield University is located at the very heart of the UK – within the innovation triangle between London and the cities of Oxford and Cambridge.

  • Road: We are just 10 minutes from Junctions 13 and 14 of the M1 motorway. There is free parking on campus.
  • Rail: Milton Keynes or Bedford
  • Air: London Luton (22 miles), Heathrow (50 miles) or Birmingham (70 miles)

For further travel details please visit our Location page.


Apply now