Polling experts, Sir Robert Worcester, founder of MORI and Paul Baines, Professor of Political Marketing at Cranfield School of Management, will reveal their insights into why the 2016 European Referendum went so wrong for David Cameron at the launch of ‘Explaining Cameron’s Catastrophe’.
'Explaining Cameron's Catastrophe’ is a comprehensive account of the 2016 referendum campaign. The authors have used expert analyses of scores of surveys and focus groups run by Ipsos MORI to make sense of the campaign result and David Cameron’s downfall.
The book also examines how we got to where we are today; the context, content and process; lessons from the 1975 referendum; what the Remain campaign did wrong; why the Leave campaign was so successful; voters’ attitudes; and the aftermath. The authors also discuss what the 2016 referendum result, and life without the EU, means for the future of the UK.
The launch of ‘Explaining Cameron’s Catastrophe’ will be held at Cranfield School of Management, 19 October between 6-8pm. Please RSVP to email@example.com by Monday 16 October.
Explaining Cameron’s Catastrophe, written by Sir Robert Worcester, Professor Roger Mortimore, Professor Paul Baines, and Mark Gill, is available from all good bookshops and direct from indiebooks.co.uk.
Notes for editors
For further information please contact:
Media Relations, Cranfield University
T: +44 (0) 1234 75 4999
About Cranfield University
Cranfield is an exclusively postgraduate university that is a global leader for education and transformational research in technology and management.
Cranfield School of Management
Cranfield has been a world leader in management education and research for 50 years, helping individuals and organisations learn and succeed by transforming knowledge into action. We are dedicated to creating responsible management thinking, improving business performance and inspiring the next generation of business leaders. We work to change the lives of our students and executives by encouraging innovation and creative thinking, as well as the drive to succeed and make a real impact on their organisations.
Organisations as diverse as Jaguar Land Rover, BAE Systems, Royal Dutch Shell, L’Oréal, UNICEF and the African Development Bank have benefited from our work, which ranges from management research projects, through staff talent management development on our MBA courses, to customised executive programmes.
Cranfield is one of an elite group of Schools worldwide to hold the triple accreditation of: AACSB International (the Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (the Association of MBAs).
It is in the Top 10 International Business Schools in the Forbes’ ranking.
Our customised executive education programmes are ranked 10th in the world, according to the latest Financial Times survey, and are best in the world for international reach. Over 15,000 people come to Cranfield each year to benefit from our executive and professional development programmes.