Contact Melody McLaren

Background

Melody has been an Associate of Cranfield School of Management since 2009, specialising in writing, research and marketing/social media management. A graduate of the California Institute of Technology (BS, 1977) and Birkbeck College, University of London (MSc, Organizational Behaviour 2007), her eclectic career encompasses over 30 years of experience spanning a wide range of fields including research, writing, media relations, sales promotion, web development, social media and corporate responsibility and sustainability campaigning in the US and Europe.

Current activities

Melody's PhD research focuses on the storytelling of social intrapreneurs -  entrepreneurial employees who develop new products, services, or business models that create value for society as well as their companies - as their enterprises progress from insight to fruition.