Contact Dr Rosina Watson
- Tel: +44 (0) 1234 758127
- Email: rosina.watson@cranfield.ac.uk
- Twitter: @rosina_watson
- ORCID
Background
Prior to joining Cranfield, Rosina spent 3 years as Head of Corporate Sustainability at Home Retail Group (Argos and Homebase), following 15 years prior experience in finance, M&A, strategy and commercial roles in Shell, ITV, Carphone Warehouse and Home Retail Group. She holds a PhD from Cranfield School of Management, and a first-class degree in Politics, Philosophy and Economics from Oxford University.
Current activities
Her research centres on sustainable innovation, both in large corporate organizations and by entrepreneurs, with a focus on how partnerships and collaboration can enhance sustainable innovation. She directs a specialist Sustainability MSc (available as a master's level apprenticeship) as well as leading teaching on sustainability on general management courses, including the MBA and Executive MBA.
Publications
Articles In Journals
- Watson R, Wilson HN & Macdonald EK. (2025). Engagement logics: How partners for sustainability-oriented innovation manage differences between organizational logics. Journal of Product Innovation Management, 42(2)
- Watson R. (2023). Leading for sustainability. Developing Leaders Quarterly, 42
- Watson R, Nielsen KR, Wilson HN, Macdonald EK, Mera C, .... (2022). Policy for sustainable entrepreneurship: a crowdsourced framework. Journal of Cleaner Production, 383(January)
- Watson R, Wilson HN & Macdonald EK. (2020). Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why?. Journal of Business Research, 119
- Bontoux L, Sweeney JA, Rosa AB, Bauer A, Bengtsson D, .... (2020). A game for all seasons: lessons and learnings from the JRC’s scenario exploration system. World Futures Review, 12(1)
- Watson R, Wilson H & Macdonald E. (2019). Reconciling Our Differences: Making Partnerships for Sustainability- Oriented Innovation Work. Academy of Management Proceedings, 2019(1)
- Watson R, Wilson H, Smart P & Macdonald EK. (2017). Harnessing difference: a capability-based framework for stakeholder engagement in environmental innovation. Journal of Product Innovation Management, 35(2)
Conference Papers
Books
- Watson R, Garnett K & Borrelli R. (2025). Inclusive professional education for sustainability: the Cranfield MSc Sustainability In Śliwa M, Anderson L, Black K, Chaffer C & Webb J (eds), Handbook of Inclusive Learning and Teaching in Business and Management. Edward Elgar Publishing.
- Watson R, Macdonald EK & Wilson HN. (2025). Stakeholder engagement in environmental innovation In Markovic S, Lindgreen A, Maon F & Sancha C (eds), The Routledge Companion to Responsible Business. Routledge / Taylor & Francis.
- Watson R, Adams G & Borrelli R. (2024). Handbook on Teaching and Learning in Operations Management In Zhang Y(ed.), Handbook on Teaching and Learning in Operations Management. Edward Elgar Publishing.
- Watson R, Adams G & Borrelli R. (2024). Teaching sustainability: More than just a game In Handbook on Teaching and Learning in Operations Management. Edward Elgar Publishing.